VP Marketing | Scrabble
Posted on April 30, 2024
Job Description
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About us :
Established in 2015, ClickPost is Asia's largest Logistics intelligence platform, working with
companies such as Walmart, Nykaa, Meesho, Adidas etc to help them improve post
purchase customer experience.We have been profitable for past 5 years, are backed by
some of the biggest investors around and are growing 2x year on year.We are one of the
rare startups working at cutting edge technology, with enormous scales and a brand name
that is well respected in Indian Saas and e-commerce world. Our tenets of transparency,
learning, ownership and velocity have ensured a culture where multiple ex startup founders
are part of the team making it a fun and learning filled place to work at.
Key Responsibilities:
Strategic Marketing Leadership:
• Develop and implement a comprehensive marketing strategy aligned with the
company's business goals and revenue targets.
• Oversee market research and analysis to identify trends, opportunities, and
challenges within the target market (E-commerce brands)
Inbound
• We have a heavy focus on SEO and organic channels. Person needs to be an expert in
SEO strategy, keyword analysis and performance monitoring.
• Lead SEO and content team
Events
• Develop and implement event participation strategies focused on enterprise lead
generation.
Customer marketing
• Strategize and execute customer engagement campaigns, upsell and cross-sell
initiatives, and collaborate with the product team for feature launches.
Positioning -
• Lead promotional activities, including digital campaigns, content marketing, and
public relations efforts, to increase brand visibility and market penetration.
Team leadership -
• Manage and mentor the marketing team, fostering a culture of creativity and
excellence.
• Collaborate closely with sales, product development, and customer service teams to
ensure cohesive brand messaging and customer experience.Key Requirements:
• Minimum of 5 years of experience in marketing roles within SaaS companies.
• Experience in selling or marketing mid-market to enterprise SaaS software solutions.
• Excellent communication skills, both verbal and written.
• Proven "get things done" attitude; ability to execute tasks rather than solely
managing a team.
• Strong analytics mindset with a focus on Key Performance Indicators (KPIs) for
success.
Perks & Benefits
We are committed to offering competitive benefits programs for all our employees
and enhancing our programs when necessary.
• Competitive salary package with performance-based bonuses.
• Comprehensive health insurance coverage for you and your dependents.
• Flexible working hours with Hybrid work arrangement.
• Generous vacation and time off.
• Continuous learning and professional development opportunities.
• Employee assistance program for mental health and well-being support.
• Supportive and inclusive work culture promoting diversity and collaboration.