Growth Marketing Manager | Scrabble
Job Description
About Esca Consumer Health
At Esca, we are on a mission to empower modern lifestyles with clean, conscious, and science-backed wellness products — starting with kids and families. As a new-age consumer health brand, we believe in preventive care, innovation, and building communities that care about health and well-being.
Key Responsibilities
We are looking for a data-driven and execution-focused Growth Marketing Manager who will lead growth across D2C channels (website) and eCommerce (Amazon, Flipkart, etc.). & Q-Comm marketplaces. You’ll own end-to-end performance marketing, drive customer acquisition, and scale revenue through measurable experiments.
D2C Website Growth
- Own paid campaigns across Meta (Facebook/Instagram), Google (Search/Shopping/YouTube), and Programmatic
- Optimize performance marketing KPIs: CAC, ROAS, CTR, CVR, AOV
- Work with designers/content team to develop high-converting ad creatives and landing pages
- Manage website funnel performance and execute CRO (Conversion Rate Optimization) strategies
- Own and grow brand presence on Amazon, Flipkart & other marketplaces
- Run Amazon Ads, optimize A+ content, manage listings, and execute deals/discounts
- Coordinate with marketplace managers to plan for sales events and category growth
Data Analytics
- Set up and monitor dashboards using GA4, Looker Studio, Shopify Analytics
- Track end-to-end funnel and consumer journey
- Generate weekly/monthly reports with actionable insights
Retention and Lifecycle Marketing
- Plan and run email/SMS campaigns via tools like Klaviyo/WebEngage
- Create customer segments for retargeting and reactivation
- Support loyalty programs, subscriptions, and referral campaigns
Growth Experiments
- Test new acquisition channels (influencer-to-performance, affiliate marketing, etc.)
- Run A/B tests on creatives, landing pages, and CTAs
- Collaborate with product and tech teams on growth loops and product-led marketing
Requirements
- Prior experience working with D2C brands or wellness/consumer health brands is highly preferred
- Strong understanding of digital + offline marketing tools and platforms
- Excellent creative judgment, content sensibility, and a consumer-first mindset
- Ability to work cross-functionally with product, design, sales, and tech teams
- A storyteller with an eye for aesthetics and ear for consumer trends