Responsibilities:<br /> ● Develop and implement comprehensive brand strategies to enhance brand<br /> awareness and drive brand growth.<br /> ● Oversee brand marketing activities, including TVC shoots, ensuring adherence<br /> to brand guidelines and delivering high-quality campaigns.<br /> ● Conduct brand track research to gain insights into consumer perception and<br /> preferences, and use the findings to shape brand strategies and campaigns.<br /> ● Manage both offline and online brand campaigns, including advertising, social<br /> media, PR, and other brand-building initiatives.<br /> ● Collaborate with cross-functional teams to ensure consistency and alignment<br /> of brand messaging across various channels and touchpoints.<br /> ● Work closely with creative agencies and other external partners, leveraging at<br /> least 1 year of agency experience, to develop engaging and impactful brand<br /> campaigns.<br /> ● Monitor and analyze market trends, competitor activities, and consumer<br /> behavior to identify opportunities and threats, and adjust brand strategies<br /> accordingly.<br /> ● Track and measure the effectiveness of brand marketing activities, and<br /> provide regular reports to stakeholders.