Job Title: Sales Officer / Senior Sales Officer – FMCG (Foods & Confectionery)

Department: Sales & Distribution

Job Purpose:

To achieve sales targets and ensure effective distribution and visibility of products in the

assigned territory through efficient retail, distributor, and merchandising management.

Key Responsibilities:

1. Sales & Business Development

 Achieve monthly, quarterly, and annual sales targets for the assigned area.

 Identify and onboard new distributors and retail outlets.

 Monitor secondary and tertiary sales to ensure healthy business growth.

 Implement trade schemes, discounts, and promotions effectively.

2. Market & Distributor Management

 Manage distributor inventory, claims, and collections.

 Ensure timely order booking and delivery execution.

 Conduct regular market visits to assess competitor activity and market trends.

 Maintain distributor ROI and monitor his team performance.

 Ensure product freshness, FIFO compliance, and proper stock rotation across levels.

3. Visibility & Merchandising

 Drive visibility and merchandising as per company norms.

 Ensure product placement, planogram compliance, and brand visibility in all outlets.

 Coordinate with the internal stake holders for POS materials and drive trade activations

effectively.

4. Reporting & Analysis

 Maintain daily sales reports (DSR) and share updates with manager.

 Provide feedback on product performance, market trends, and competitor activities.

 Prepare regular daily weekly monthly sales reports and forecasts and take corrective

actions for his assigned territory.5. Relationship Management

 Build strong relationships with Key retailers, distributors, and channel partners.

 Resolve trade issues and ensure high customer satisfaction.

Key Skills & Competencies:

 Strong communication and negotiation skills.

 In-depth knowledge of FMCG sales channels.

 Proficiency in MS Excel and sales reporting tools.

 Good analytical and problem-solving ability.

 Result-oriented with a customer-first mindset.

Qualifications & Experience:

 Graduate.

 Minimum 5 years of experience in FMCG sales foods and confectionery business,

preferably in General Trade.

 Experience in distributor handling and team management is must.

Key Performance Indicators (KPIs):

 Sales volume and value achievement.

 New outlet additions and coverage.

 Distributor performance and claim management.

 Market share growth in assigned territory.