Regional Sales Manager – General Trade (East / North / West)

Company Overview

Just Organik is one of India's leading organic food brands, on a mission to make safe, certified-organic food accessible to every household while creating sustainable livelihoods for farmers. Founded in 2013, the brand works directly with over 15,000 small farmers across the Himalayan state of Uttarakhand, sourcing and processing a wide range of organic staples, including pulses and lentils, rice, flours, millets and ancient grains, spices, oils and ghee, sweeteners, beverages, dry fruits and seeds, and personal care products. Certified to India Organic, USDA Organic and EU Organic standards, Just Organik operates a corporate office in the Delhi–NCR region and a state-of-the-art processing facility in Rudrapur, Uttarakhand. The brand is steadily growing across general trade, modern trade, e-commerce, quick-commerce, and export markets in India and abroad. Just Organik has been recognized in the Forbes India–DGEMS 2024 Select 200 list and honored by the Ministry of Agriculture & Farmers' Welfare for its contribution to the International Year of Millets 2023.

Job Summary

We are seeking experienced, target-driven Regional Sales Managers to lead and grow Just Organik's general-trade business in the East India, North India, and West India regions. Each Regional Sales Manager will own the region's distribution and sales agenda, building and managing the channel-partner network, driving primary and secondary sales, and expanding the brand's retail footprint for our organic foods portfolio. This high-ownership role will report directly to the CEO.

Responsibilities

• Own and deliver the general-trade sales targets (primary and secondary) for the assigned region.
• Appoint, develop, and manage distributors, super-stockists, and channel partners across the region.
• Expand numeric and weighted distribution and improve retail reach across urban and semi-urban markets.
• Plan and execute region-level sales strategy, beat plans, market coverage and route-to-market initiatives.
• Drive product availability, visibility, and merchandising at the retail level.
• Own collections and outstanding for the region, ensuring timely recovery of dues from distributors and channel partners.
• Ensure accuracy and timely settlement of dealer/distributor claims, with proper validation, documentation, and reconciliation of all trade schemes and promotions.
• Identify and develop new markets and territories for the organic foods range.
• Plan and manage trade schemes, promotions, claims, and channel outstanding within approved budgets.
• Track market trends, competitor activity, and pricing, recommending timely interventions.
• Lead, mentor, and drive performance of the regional field sales team.
• Prepare sales forecasts, Management Information Systems (MIS), and performance reports for review with the CEO.

Qualifications

• Experience: 8–12 years of general-trade sales experience in the FMCG/packaged foods sector; experience in organic, health, or premium foods is an advantage.
• Education: Graduate in any discipline; MBA/PGDM in Sales & Marketing preferred.
• Proven track record of distributor and channel-partner management in the relevant region.
• Strong working knowledge of the East India/North India/West India market for the applicable position.
• Willingness to travel extensively across the assigned region.

Preferred Skills

• Strong negotiation, relationship-management, and channel-development skills.
• Sound understanding of FMCG distribution, pricing, and trade-scheme management.
• Result-oriented with the ability to deliver targets in a competitive market.
• Team leadership and the ability to drive a field sales force.
• Good analytical, communication, and reporting skills.

Experience

• 8–12 years in FMCG/packaged foods general-trade sales.

Environment

• The positions are based in Kolkata (East), Delhi (North), and Mumbai (West), with opportunities for extensive travel within the assigned regions.

Salary

• CTC is as per industry standards and negotiable based on experience.

Growth Opportunities

• Be part of a purpose-led, fast-growing brand that shapes the brand's growth across channels and markets.

Benefits

• Join a collaborative, entrepreneurial culture with the backing of an established agriculture-products group, focused on genuine farmer impact and global certifications.