Brand Strategist / Brand Lead

Company Overview

Not specified.

Job Summary

We are seeking a Brand Strategist / Brand Lead to be the driving force behind building and shaping a new brand from the ground up within the wealth management and financial services industry. This high-ownership role requires a strategic thinker with a hands-on, entrepreneurial approach who can develop a differentiated, credible, and aspirational brand that resonates with the target audience. The candidate will be responsible for defining the brand’s core identity, communication, and emotional connection, ensuring consistency across all touchpoints and channels.

Responsibilities

• Build the Brand from 0 to 1

  • Define the brand vision, positioning, purpose, values, and personality.
  • Develop a clear and differentiated brand proposition for the wealth management business.
  • Identify the target audience, their needs, motivations, and behavioral insights.
  • Build the overall brand architecture and long-term brand strategy.
  • Establish a distinctive identity and point of view in a competitive financial services market.

• Brand Identity & Communication

  • Shape the brand's tone of voice, visual language, and communication framework.
  • Collaborate with creative teams and agencies to develop brand identity and creative direction.
  • Develop messaging frameworks and communication narratives across platforms.
  • Ensure brand consistency across digital, social, content, offline, and customer touchpoints.

• Content & Storytelling

  • Develop the brand’s content strategy and storytelling approach.
  • Identify narratives that make wealth management simpler, relatable, and aspirational.
  • Work with content, social, and creative teams to translate strategy into compelling execution.
  • Build thought leadership and a strong brand voice.

• Campaigns & Go-to-Market

  • Conceptualize and execute brand campaigns from strategy to execution.
  • Lead new product/service launches from a brand perspective.
  • Develop campaigns that build awareness, consideration, and trust.
  • Experiment with new channels, formats, and ideas to enhance brand presence.

• Hands-on Execution

  • Collaborate closely with founders, marketing, growth, product, and business teams.
  • Personally drive key initiatives rather than solely delegating to agencies.
  • Brief and manage external partners (creative, content, media, branding).
  • Move swiftly through strategy → idea → execution → learning → iteration.

Qualifications

• Experience: 4+ years in brand strategy, brand building, marketing, or related roles.

• Industry Experience: Preference for candidates with experience in consumer-facing, digital-first businesses such as Consumer Tech, D2C, FinTech, Consumer Internet, Premium Consumer Brands, E-commerce.

• Specialized Knowledge: Experience with WealthTech / Fintech is a significant plus.

• Proven Track Record: Demonstrated success in taking a brand/product/business from 0 to 1 or playing a key role in early-stage brand building.

• Core Skills:

  • Strong understanding of brand positioning, consumer insights, storytelling, creative strategy, and communication.
  • Ability to operate effectively in ambiguous environments and build from scratch.
  • Strategic thinking with a high bias towards execution.
  • Excellent written and verbal communication skills.
  • Strong creative sensibility and judgment of good creative work.
  • Comfortable working directly with founders and senior leadership.

• Educational Qualifications: Not explicitly specified, but a degree in Marketing, Business, Communications, or related fields is preferred.

Preferred Skills

• Entrepreneurial mindset with a willingness to roll up sleeves and execute.
• Experience working in early-stage startups or scale-up environments.
• Ability to manage multiple stakeholders and external agencies.
• Familiarity with digital marketing tools and platforms.

Experience

• Minimum 4+ years of relevant experience in brand strategy, marketing, or related fields.
• Experience in consumer-focused digital businesses and early-stage brand development.

Environment

• The role is based in Delhi.
• The work environment involves collaborating closely with founders and senior leadership.
• The role requires a hands-on, entrepreneurial approach with a focus on execution and iteration.
• The position may involve working across digital, social, content, offline, and customer touchpoints.

Salary

Not specified.

Growth Opportunities

Not specified.

Benefits

Not specified.