Compensation: Offered upto 75L

Competitive compensation aligned with experience, market benchmarks, and profile fit.

SuperYou is open to considering strong profiles with relevant experience in building and scaling international D2C businesses, global market expansion, and consumer brand growth. Compensation will be evaluated based on the candidate’s impact, expertise, and overall fit for the role.

(Candidates with exceptional experience and proven track record of scaling global businesses can be considered accordingly.)

Job Description – International Business & Growth Lead

Location: Mumbai

Experience: 8–12 Years

Business: International D2C | FMCG | Consumer Brands

About SuperYou

SuperYou is a fast-growing FMCG brand building innovative, digital-first products for modern consumers across India and global markets.

As we expand internationally, we are looking for a highly entrepreneurial leader who can independently build and scale our global business — from market strategy and GTM to revenue growth, partnerships, and brand expansion.

Role Overview

We are looking for an International Business & Growth Lead who will own SuperYou’s international expansion journey with a strong focus on the US and other global markets.

This is a 0 to 1 business-building role. The individual will be responsible for creating the international growth engine — understanding markets, identifying opportunities, building channels, driving customer acquisition, and scaling revenue.

The ideal candidate should have strong experience in global D2C growth, FMCG/consumer brands, TikTok commerce, creator ecosystems, marketplaces, and cross-border business expansion.

This role requires someone who can operate independently, bring strategic thinking, and execute with high ownership from Day 1.

Key Responsibilities

International Business Growth

• Own and drive international expansion strategy across the US and other global markets.

• Build market entry plans, GTM strategies, and growth roadmaps.

• Identify new opportunities across channels, categories, and geographies.

• Drive revenue, profitability, and business growth for international markets.

D2C & Digital Growth

• Build and scale global D2C growth engines across websites, marketplaces, and digital channels.

• Develop customer acquisition and retention strategies.

• Drive performance marketing, funnel optimization, and conversion growth.

• Analyse consumer behaviour, trends, and competitor landscape across global markets.

TikTok / Social Commerce / Creator Ecosystem

• Build TikTok-led commerce and content growth strategies.

• Identify winning content formats, creators, and viral growth opportunities.

• Develop creator/affiliate ecosystems to drive scalable acquisition.

• Stay ahead of global social commerce trends and platform changes.

Brand & Market Expansion

• Develop international positioning, pricing, packaging, and localization strategies.

• Identify partnerships, distribution opportunities, and marketplace expansion.

• Work closely with marketing, founders, supply chain, and product teams to execute launches.

Business Ownership

• Own international business metrics including revenue, growth, CAC, ROAS, retention, and profitability.

• Build scalable processes and playbooks for global expansion.

• Act as the business owner for international growth initiatives.

What We’re Looking For

• 8–12 years of experience in International Business, Global D2C Growth, Consumer Brands, or Cross-border Expansion.

• Proven experience scaling brands internationally.

• Strong understanding of US/global consumer markets.

• Hands-on experience with:

o D2C ecosystems

o TikTok Shop / Social Commerce

o Creator-led growth

o Marketplaces (Amazon/global platforms)

o Performance marketing & growth strategy

• Strong commercial and business ownership mindset.

• Ability to work independently and build from scratch.

Preferred Background

Candidates from:

• FMCG / Consumer brands

• Wellness / Nutrition brands

• Beauty & Personal Care

• Digital-first D2C startups

• Global expansion roles

Examples of relevant ecosystems:

Mosaic Wellness, Kapiva, The Ayurveda Experience, Bellavita, similar high-growth consumer brands.

Ideal Profile

A high-ownership, entrepreneurial leader who can build SuperYou’s international business from strategy to execution — someone who brings market understanding, growth ideas, and the ability to deliver results without extensive handholding.