Social Media Manager

Job Summary

We are seeking a creative and results-driven Social Media Manager to develop, implement, and manage our social media strategy. The ideal candidate will be responsible for increasing brand awareness, driving engagement, generating leads, and maintaining a strong online presence across various social media platforms.

Responsibilities

• Develop and execute social media strategies aligned with business goals.
• Create, schedule, and publish engaging content across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.
• Manage daily social media activities, including posting, monitoring, and responding to comments and messages.
• Plan and execute social media campaigns to promote products, services, and events.
• Monitor social media trends, competitor activities, and industry developments.
• Analyze performance metrics and prepare regular reports on campaign effectiveness.
• Collaborate with marketing, sales, and design teams to ensure consistent brand messaging.
• Manage paid social media advertising campaigns and budgets.
• Build and engage online communities to strengthen customer relationships.
• Identify opportunities to increase followers, engagement, and conversions.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience as a Social Media Manager or in a similar role.
• Strong knowledge of major social media platforms and best practices.
• Experience with social media management tools and analytics platforms.
• Excellent written and verbal communication skills.
• Creative thinking and content creation abilities.
• Strong organizational and time-management skills.
• Ability to analyze data and make strategic recommendations.

Preferred Skills

• Graphic design skills using tools such as Adobe Creative Suite or Canva.
• Basic video editing and content production experience.
• Knowledge of SEO and digital marketing principles.
• Experience with influencer marketing and community management.