Brand Manager | Scrabble
Posted on April 3, 2023
Job Description
<p style="margin-bottom:11px"> </p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Brand Manager – Activation, Events, etc</span></span></span></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Key Responsibility – </span></span></span></span></span></span></p>
<ul>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Researching demand for the organization&#39;s products and services.</span></span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Evaluating competitors, Market rekey, events and exhibitions visits and data collection.</span></span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Developing each event; marketing campaign from start to finish</span></span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Evaluating and maintaining a marketing strategy</span></span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Ensure all the event/ground marketing activities are conducted within budgets.</span></span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Creating promotions with advertising Campaigns Work with advertising agencies.</span></span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Identifying new vendors, coordination with them for Day to day Jobs.</span></span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Building brand awareness and equity.</span></span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Directing, planning and coordinating marketing efforts.</span></span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Executing company conferences, trade shows, and major events.</span></span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">New Product Launch &; Activation Plans.</span></span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Consumer obsession</span></span></span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">Immersing oneself in their needs, converting their views into insights and insights into business plan/ actionable.</span></span></span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:10.5pt"><span style="line-height:107%"><span style="font-family:"Cambria",serif">-Self-starter and hustling attitude: Ability to move the entire organization constructively in order to make things happen.</span></span></span></span></span></span></li>
</ul>