Content Strategist

Company Overview

Zyumer Labs is a Bengaluru-based consumer Artificial Intelligence (AI) startup focused on building next-generation digital experiences at the intersection of AI, design, and technology. Founded by Vaibhav Jain, Zyumer aims to create innovative, AI-powered consumer products that make everyday digital interactions smarter, more intuitive, and personalized. The company emphasizes mobile-first experiences that seamlessly integrate AI into users' daily lives, prioritizing personalization, accessibility, and user engagement. Twidge operates under Zyumer as part of its broader product ecosystem. As an ambitious early-stage venture, Zyumer offers the opportunity to be part of a founder-led team dedicated to building and scaling innovative consumer technology products with a strong focus on creativity, experimentation, and product-led growth.

Job Summary

The Content Strategist role at Zyumer Labs is designed for a highly creative and growth-oriented individual who understands how to build brands organically, particularly through Twitter (X) and User-Generated Content (UGC). This role is pivotal in developing compelling content strategies that foster conversations around the brand, drive organic engagement, and convert users into brand advocates. The ideal candidate will be comfortable experimenting with diverse content formats, creating relatable and shareable content, and establishing a strong, distinctive brand voice that resonates with digitally active consumers, especially Gen Z.

Responsibilities

• Twitter (X) Strategy & Organic Growth

  • Own and execute the content strategy for Twitter (X), positioning it as the primary platform for organic brand building.
  • Develop engaging tweets, threads, memes, polls, conversations, and real-time content aligned with relevant trends.
  • Build a distinctive brand voice that resonates with the target audience, particularly Gen Z and digitally active consumers.
  • Identify trending topics, viral conversations, and cultural moments to create timely and shareable content.
  • Drive follower growth, impressions, engagement, reposts, and meaningful conversations organically.
  • Engage actively with creators, communities, influencers, and industry conversations to enhance brand visibility.
  • Experiment with various content formats and storytelling techniques to improve reach and engagement.

• User-Generated Content (UGC) & Community Building

  • Develop and execute UGC-led campaigns encouraging users to create and share content around Zyumer's products.
  • Build strategies to convert customers and product users into active brand advocates.
  • Identify potential creators, micro-influencers, and enthusiastic users for authentic product-related content creation.
  • Drive user participation through challenges, campaigns, contests, community conversations, and interactive initiatives.
  • Source, curate, and repurpose user-generated content across social media platforms.
  • Establish a strong feedback loop between the user community and the brand.

• Content Creation & Storytelling

  • Develop creative content ideas that communicate product features, benefits, and use cases in an engaging and relatable manner.
  • Create compelling narratives around the brand, product experiences, and everyday consumer problems.
  • Produce content across social media platforms including Instagram, YouTube, and other relevant digital channels as needed.
  • Collaborate with design, product, and marketing teams to develop engaging creatives, memes, short-form videos, and campaign concepts.
  • Translate product features and technology into simple, relatable, and shareable consumer-facing content.

• Content Performance & Growth

  • Track and analyze content performance across platforms.
  • Monitor key metrics such as engagement rate, impressions, reach, follower growth, shares, reposts, and UGC contributions.
  • Identify high-performing content formats and replicate successful content strategies.
  • Continuously experiment with new content ideas, distribution strategies, and organic growth initiatives.
  • Use audience insights and engagement data to refine the overall content strategy.

Qualifications

• 2 to 4 years of experience in Content Strategy, Social Media Marketing, Brand Marketing, Community Management, or Organic Growth.
• Strong hands-on experience managing and growing Twitter (X) accounts.
• Demonstrated understanding of UGC-led marketing, community building, and organic brand growth.
• Excellent storytelling, copywriting, and communication skills.
• Strong understanding of internet culture, memes, trending conversations, and viral content formats.
• Experience creating engaging social media content that drives conversations and audience participation.
• Ability to think creatively, experiment independently, and execute ideas with minimal supervision.
• Familiarity with AI tools, consumer technology, mobile applications, or digital-first brands is advantageous.

Preferred Skills

• Expertise in Twitter (X) content strategy and execution.
• Proficiency in UGC campaign ideation and execution.
• Skills in organic social media growth.
• Community engagement and creator outreach capabilities.
• Trend spotting and viral content creation.
• Strong copywriting and storytelling abilities.

Experience

• 2 to 4 years of relevant experience in content strategy, social media marketing, brand marketing, community management, or organic growth.

Environment

• The work environment details such as location or remote options are not specified. The role likely involves collaboration with cross-functional teams including design, product, and marketing within an early-stage startup setting focused on innovation and experimentation.