<div>Role Overview:<br /> As the Head of Growth at makeO, you will be responsible for<br /> driving the company&#39;s overall marketing strategy, branding, and<br /> digital campaigns and handling the marketing budget.<br /> You will play a key role in positioning makeO as a market leader<br /> in the clinical beauty sector. The ideal candidate will have<br /> extensive experience in media, digital marketing, and preferably<br /> a background in leading marketing for their organisation for<br /> offline and in non-metro cities.<br /> Key responsibilities:<br />  Develop and execute a comprehensive marketing<br /> strategy that aligns with makeO&rsquo;s business goals to drive<br /> customer acquisition and revenue growth.<br />  Lead all marketing efforts, including identifying growth<br /> levers, brand positioning, campaigns, events, and public<br /> relations for category and brand<br />  Lead and optimize all digital marketing channels,<br /> including social media, SEO, paid campaigns, and email<br /> marketing to drive user acquisition and engagement.<br />  Be the brand custodian and own the brand metrics and<br /> ORM<br />  Collaborate across functions with sales, product, and<br /> other teams to scale business performance efficiently<br />  Scale marketing budgets while maintaining marketing<br /> efficiencies<br />  Leverage data-driven insights to measure the success of<br /> marketing initiatives and optimize future efforts.<br />  Work closely with leadership to prepare the brand for<br /> expansion into new markets</div> <div>Required Experience &amp; Qualifications:<br />  12-15 years of experience in Marketing with atleast 5<br /> years of experience in a Leadership role<br />  Media &amp; Digital Expertise: Proven experience with<br /> media exposure, including handling PR and<br /> communication, and managing digital marketing<br /> strategies in a startup or fast-growing digital environment.<br />  Industry Experience: Prior experience in digital-first<br /> companies or startups is essential; FMCG experience is<br /> highly preferred.<br />  Leadership Experience: Strong leadership and team<br /> management skills, with the ability to inspire and lead a<br /> diverse marketing team.</div>