Role Overview:
As the Head of Growth at makeO, you will be responsible for
driving the company's overall marketing strategy, branding, and
digital campaigns and handling the marketing budget.
You will play a key role in positioning makeO as a market leader
in the clinical beauty sector. The ideal candidate will have
extensive experience in media, digital marketing, and preferably
a background in leading marketing for their organisation for
offline and in non-metro cities.
Key responsibilities:
 Develop and execute a comprehensive marketing
strategy that aligns with makeO’s business goals to drive
customer acquisition and revenue growth.
 Lead all marketing efforts, including identifying growth
levers, brand positioning, campaigns, events, and public
relations for category and brand
 Lead and optimize all digital marketing channels,
including social media, SEO, paid campaigns, and email
marketing to drive user acquisition and engagement.
 Be the brand custodian and own the brand metrics and
ORM
 Collaborate across functions with sales, product, and
other teams to scale business performance efficiently
 Scale marketing budgets while maintaining marketing
efficiencies
 Leverage data-driven insights to measure the success of
marketing initiatives and optimize future efforts.
 Work closely with leadership to prepare the brand for
expansion into new markets

Required Experience & Qualifications:
 12-15 years of experience in Marketing with atleast 5
years of experience in a Leadership role
 Media & Digital Expertise: Proven experience with
media exposure, including handling PR and
communication, and managing digital marketing
strategies in a startup or fast-growing digital environment.
 Industry Experience: Prior experience in digital-first
companies or startups is essential; FMCG experience is
highly preferred.
 Leadership Experience: Strong leadership and team
management skills, with the ability to inspire and lead a
diverse marketing team.