Performance Marketing Manager (Q-com & E-com)

Company Overview

The Bikaneri Kitchen is a premium Direct-to-Consumer (D2C) snacking brand redefining traditional Indian namkeen through clean, high-quality ingredients and elevated positioning. The brand is priced at approximately 5x the mass-market alternatives, catering to discerning consumers seeking premium experiences. The first product launch is planned for September 2026, with a long-term vision to expand into premium gifting (weddings & corporate gifting), bar snacks, and curated founder’s table experiences.

Job Summary

The Performance Marketing Manager will be responsible for driving end-to-end digital growth across the brand's D2C website and marketplace ecosystem. This data-driven and hands-on role emphasizes customer acquisition, digital media planning, campaign execution, and conversion optimization to achieve profitable growth.

Responsibilities

• Lead advertising across Amazon, Flipkart, and Quick Commerce platforms including Blinkit, Zepto, and Swiggy Instamart.
• Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, along with promotional activities.
• Improve organic rankings through effective keyword strategy and advertising optimization.
• Monitor and optimize advertising costs of sale (ACOS), total advertising costs of sale (TACOS), return on advertising spend (ROAS), and overall marketplace profitability.
• Collaborate with marketplace account management teams to maximize visibility and sales.
• Own customer acquisition strategies across Meta, Google, YouTube, and other paid acquisition channels.
• Plan, execute, monitor, and optimize performance marketing campaigns focused on revenue growth and profitability.
• Drive key business metrics including ROAS, customer acquisition cost (CAC), cost per acquisition (CPA), marketing efficiency ratio (MER), lifetime value (LTV), and conversion rates.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; advanced degrees preferred.
• Proven experience as a Performance Marketing Manager in a high-growth D2C consumer brand.
• Deep expertise in both D2C and marketplace performance marketing.
• Strong analytical skills and proficiency in data visualization and analytics tools.
• Knowledge of marketplace advertising tools and platforms.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Familiarity with digital marketing channels and techniques.

Preferred Skills

• Experience launching new consumer brands or products.
• Exposure to premium positioning and high Average Order Value (AOV) businesses.
• Familiarity with retention marketing, Customer Relationship Management (CRM), and customer journey optimization.
• Previous interactions with Quality Control (QC) and E-commerce teams during product launches.

Experience

A minimum of 5 years of experience in performance marketing, preferably in the premium D2C food and beverage sector, FMCG, or lifestyle consumer products.

Environment

The position is based in Mumbai, with flexibility to consider exceptional candidates in Noida. The work setting includes a dynamic team-oriented environment focused on innovative market strategies and growth initiatives.

Salary

Salary details are not specified.

Growth Opportunities

The position offers potential career advancement opportunities within the company as it expands its product line and brand presence.

Benefits

Benefits information is not specified.