Brand Manager | Scrabble
Posted on February 2, 2024
Job Description
<ul>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif">Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term</span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif">Analyse brand positioning and consumer insights</span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif">Shape and communicate our vision and mission</span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif">Translate brand elements into plans and go-to-market strategies</span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif">Lead creative development to motivate the target audience to “take action”</span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif">Manage new product developments, GTM strategies and P&L for that brand</span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif">Measure and report performance of all marketing campaigns, and assess ROI and KPIs</span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif">Monitor market trends, research consumer markets and competitors’ activities</span></span></span></span></li>
<li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif">Oversee new and ongoing marketing and advertising activities</span></span></span></span></li>
<li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Times New Roman",serif">Align the company around the brand’s direction, choices and tactics</span></span></span></span></li>
</ul>