<div>AD Growth:</div> <div>- Retention heavy</div> <div>- Martech tools, very deep experience in it</div> <div>- Scaling journeys from 0-10 &amp; 10-100 - growth hacker who understand consumer insights</div> <div>- Should have set up things &amp; scaling up with data, customer segmentation, product</div> <div>- Should own a charter</div> <div>- Sectors: D2C brands like Kapiva</div> <div>- CTC: 50L (+- 5 Lac) + ESOPs</div> <div>- Mumbai based wfo</div> <div>- Team: Minimum 6-7 members, already in place</div> <div>- Reporting to Nirav</div> <div>- Current growth function: Replacement cum new role, person handling retention is moving out, perf marketing head, pre purchase product (website), analytics, marketplaces, quick comm</div> <div>- Not met anyone for now, needs startup people, but fast trackers</div> <div>- Interview process: 3 rounds with Nirav (store visit assignment, website observation), 1 round with Priyanka, could be more 4-5 rounds total</div> <div>&nbsp;</div> <div>JD from Alisha</div> <div>&nbsp;</div> <div>DONT WANT someone from a large org &amp; team, not fast trackers, old people less than 10 YoE.</div> <div>Ctc should be proportionate to the role they play, Mumbai non negotiable</div>