Job Description
<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Responsibilities</span></span></span></p>
<ul>
<li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Plan and execute all digital marketing, including Instagram/Facebook ads, display advertising campaigns</span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Marketing database via email, SMS, WhatsApp and any other channels</span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Manage native & programmatic platforms for maximum ROI</span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)</span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Identify trends and insights, and optimize spend and performance based on the insights</span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Brainstorm new and creative growth strategies, photoshoots & collection launches</span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Plan, execute, and measure experiments and conversion tests</span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Collaborate with internal teams to create landing pages and optimize user experience</span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points</span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Instrument conversion points and optimize user funnels</span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Collaborate with agencies and other vendor partners</span></span></span></li>
<li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate</span></span></span></li>
</ul>
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<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Must Haves</span></span></span></p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">5-6 Years of Retail performance Marketing experience </span></span></span></p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">P& L understanding </span></span></span></p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Scaled campaigns profitably</span></span></span></p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Maintain a healthy blended ROAS of 5-6 X ++</span></span></span></p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Experience of managing a monthly ad spend of INR 50 Lacs+</span></span></span></p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Experience with platforms like Shopify</span></span></span></p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Experience with tools like Klaviyo, SMS Bump, Smile,io and so on</span></span></span></p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Excellent with Microsoft excel & other data mining platforms</span></span></span></p>
<p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-family:"Times New Roman",serif">Worked with fashion brands with successful growth record</span></span></span></p>
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