VP Marketing

Areas of Focus:

• Digital Marketing & D2C growth
  • Performance Marketing for D2C and marketplaces
• Content Creation (in-house)
  • Social Media
  • Collaborations, Partnerships, Influencers
  • Photoshoots, Lookbooks
  • Website content
• Store Activations
  • New store location scouting and selection
  • In store / mall visual merchandising & marketing
  • Events & Offline (OOH, Print) Marketing
• PR

 

Soft Skills & Value:

• Creativity
• Passion for Fashion / Apparel
• Digital first
• Data Centric
• Customer centricity
• Strategic yet detail oriented

 

Experience:

• Demonstrated growth in previous organizations to a substantial scale;
  • Substantial online scale
  • Profitable business
  • Omni-channel exposure preferred
• Luxury / premium exposure
• Apparel / Fashion exposure a positive
• International exposure a positive

 

Salary parameters:

• Up to Rs 50 lakh p.a annual cash comp
• ESOP as per company policy