Creative Director | Scrabble
Job Description
Social Media Management:
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● Develop and implement a comprehensive social media strategy that aligns
with "One Friday's" brand identity and target audience.
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● Plan, schedule, and publish compelling content on various social media
platforms, including but not limited to Instagram, Facebook, Pinterest, and
Youtube.
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● Monitor social media trends and competitor activities to identify new
opportunities for growth and engagement.
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● Respond to comments, messages, and inquiries promptly and
professionally, fostering a positive and interactive community around the
brand. Graphic Design:
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● Create visually appealing graphics and artwork for social media posts, website banners, email newsletters, and promotional materials.
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● Design captivating product images and visuals that highlight the unique features of "One Friday" kids' clothing.
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● Collaborate with the marketing and creative team to develop marketing campaigns and visual concepts that resonate with our target audience.
Content Creation:
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● Generate fresh and engaging content ideas that align with the brand's
values and resonate with parents and caregivers.
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● Develop creative concepts for seasonal campaigns, product launches, and
special promotions.
● Utilize a mix of photos, illustrations, animations, and videos to craft captivating stories around the brand and its products.
Brand Identity:
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● Ensure consistency in brand messaging, visual elements, and tone across
all social media channels and marketing materials.
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● Work closely with the marketing team to reinforce "One Friday's" brand
identity and values through design and content. Analytics and Reporting:
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● Track and analyze social media performance using relevant metrics and tools.
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● Provide regular reports on key performance indicators (KPIs) and insights to improve strategies and optimize content.
Requirements:
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● Proven experience in social media management and graphic design, preferably within the apparel industry.
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● Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) and other graphic design tools.
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● Strong understanding of social media platforms, trends, and best practices.
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● Creativity and an eye for detail, capable of creating visually stunning designs that
align with the brand's aesthetic.
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● Excellent communication skills and the ability to work collaboratively in a team
environment.
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● Time management skills to meet deadlines and handle multiple projects
simultaneously.
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● Passion for kids' fashion and a good understanding of the preferences and
interests of the target audience.
Join our team and contribute your skills and creativity to promote "One Friday" as the go-to kids clothing brand. Together, we'll inspire parents and children alike with our innovative designs and commitment to style and quality.
