Creative Director | Scrabble
Posted on August 16, 2023
Job Description
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<p>Social Media Management:</p>
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<p>● Develop and implement a comprehensive social media strategy that aligns</p>
<p>with "One Friday's" brand identity and target audience.</p>
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<p>● Plan, schedule, and publish compelling content on various social media</p>
<p>platforms, including but not limited to Instagram, Facebook, Pinterest, and</p>
<p>Youtube.</p>
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<p>● Monitor social media trends and competitor activities to identify new</p>
<p>opportunities for growth and engagement.</p>
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<p>● Respond to comments, messages, and inquiries promptly and</p>
<p>professionally, fostering a positive and interactive community around the</p>
<p>brand. Graphic Design:</p>
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<p>● Create visually appealing graphics and artwork for social media posts, website banners, email newsletters, and promotional materials.</p>
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<p>● Design captivating product images and visuals that highlight the unique features of "One Friday" kids' clothing.</p>
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<p>● Collaborate with the marketing and creative team to develop marketing campaigns and visual concepts that resonate with our target audience.</p>
<p>Content Creation:</p>
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<p>● Generate fresh and engaging content ideas that align with the brand's</p>
<p>values and resonate with parents and caregivers.</p>
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<p>● Develop creative concepts for seasonal campaigns, product launches, and</p>
<p>special promotions.</p>
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<p>● Utilize a mix of photos, illustrations, animations, and videos to craft captivating stories around the brand and its products.</p>
<p>Brand Identity:</p>
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<p>● Ensure consistency in brand messaging, visual elements, and tone across</p>
<p>all social media channels and marketing materials.</p>
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<p>● Work closely with the marketing team to reinforce "One Friday's" brand</p>
<p>identity and values through design and content. Analytics and Reporting:</p>
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<p>● Track and analyze social media performance using relevant metrics and tools.</p>
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<p>● Provide regular reports on key performance indicators (KPIs) and insights to improve strategies and optimize content.</p>
<p>Requirements:</p>
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<p>● Proven experience in social media management and graphic design, preferably within the apparel industry.</p>
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<p>● Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) and other graphic design tools.</p>
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<p>● Strong understanding of social media platforms, trends, and best practices.</p>
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<p>● Creativity and an eye for detail, capable of creating visually stunning designs that</p>
<p>align with the brand's aesthetic.</p>
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<p>● Excellent communication skills and the ability to work collaboratively in a team</p>
<p>environment.</p>
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<p>● Time management skills to meet deadlines and handle multiple projects</p>
<p>simultaneously.</p>
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<p>● Passion for kids' fashion and a good understanding of the preferences and</p>
<p>interests of the target audience.</p>
<p>Join our team and contribute your skills and creativity to promote "One Friday" as the go-to kids clothing brand. Together, we'll inspire parents and children alike with our innovative designs and commitment to style and quality.</p>
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