Advertising associate- Amazon | Scrabble & Jigsaw
Posted on September 8, 2024
Job Description
<div>We're Sleepy Owl Coffee, an omni-channel challenger brand in the coffee space, on a mission to make India a coffee-drinking country. As a premium coffee brand, we proudly serve over 5,00,000+ coffee drinkers across the country. Backed by marquee investors and mentors like DSG Consumer Partners & Rukam Capital, we’re ready to scale our digital business. We need a dynamic PPC associate to grow our business on E-Commerce with special focus on Amazon.</div>
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<div><strong>In this role:</strong> • You should be well-versed in principles of E commerce • You should also be analytical and good with numbers. • Your goal will be to ensure our online marketing efforts have a solid ad spend expansion • And highest possible return on investment (ROI.)</div>
<div><strong>Key Responsibilities: </strong>• Manage marketplace PPC campaigns to drive conversions. • Plan, activate, track, monitor and optimise ad campaigns & its corresponding KPIs • Monitoring and communicating campaign progress through regular, in-depth activity reports and insights, and then using this knowledge as a basis for future campaigns. • Analysing data trends and creating keywords lists, bids and budget suggestions; gathering and analysing data at account/campaign/industry level. • Testing variations of ads to determine best performing ad • Setting up, managing and updating analytics mechanisms for continued data tracking. • Budgeting and planning marketing spends for max ROI.<br />
<strong>Qualification:</strong> • In-depth knowledge of Amazon Ads, Amazon Pi, and Analytics tools. • In-depth knowledge of Seller Central. • Minimum 2 years of experience running Amazon Ads and account management. • High competency with using MS-Excel to present plans and reports. • Analytical thinking with strong math skills</div>