<p><strong>Responsibilities</strong></p> <p>You would be responsible for building brand awareness, strategising digital marketing, content and influencer marketing. You&rsquo;ll be responsible for identifying new growth opportunities and optimizing the existing processes to ensure they are cost-effective and scalable. To be successful in this role, you must have knowledge of the end-to-end marketing funnel including Market Research, Performance Marketing, Brand Marketing, Influencer Marketing and Public Relations.</p> <p>&nbsp;</p> <ul> <li>Responsible for the vision, strategy, and execution of campaigns across all the digital platforms</li> <li>Execute full-funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting</li> <li>Consistently monitoring campaign performance and results and forecast monthly, quarterly, annual acquisition numbers and costs</li> <li>Budget planning &amp; ensuring the budget is wisely allocated across different marketing channels to achieve maximum ROI</li> <li>Planning and running AB tests for all necessary creatives in the most efficient manner</li> <li>Drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches</li> <li>Work on creative strategy, come up with ad ideas, and execute them with the help of agencies/ creative and content teams</li> </ul> <p>&nbsp;</p> <p><strong>Skills &amp; Experience:</strong></p> <p>&nbsp;</p> <ul> <li>7-12 years of experience in digital and performance marketing - developing and implementing strategies and campaigns</li> <li>Experience in a new age D2C start-up is a must</li> <li>Proven experience leading campiagns, online marketing tools and knowledge of best practices</li> <li>Should be analytically strong and a strategic thinker</li> <li>Ability to be hands-on and to work well in a dynamic and fast-paced environment</li> </ul>