Project Manager - Marketing Campaigns

Company Overview

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Job Summary

The Project Manager for Marketing Campaigns will be responsible for leading the execution and management of strategic marketing initiatives. This role involves overseeing the entire lifecycle of campaigns, ensuring they align with the organization’s goals, and delivering measurable business impact.

Responsibilities

• Strategic Ownership & Planning: Own the annual search-increase calendar, including key awareness weeks and campaigns targeting specific audiences.
• Build Launch Playbooks: Create detailed launch playbooks outlining the run-of-show, asset plan, and channel mix strategy.
• Project Management: Establish and manage a 'war room' with day-wise milestones, daily trackers, and conduct weekly reviews.
• Quality Control: QC and ship creative assets, including trailers, landing pages, and WhatsApp journeys.
• Measurable Business Impact: Develop dashboards to measure key campaign signals and provide close-out reports for each initiative.

Qualifications

• Experience: At least 10+ tent-pole launches owned from ideation to post-mortem, with established KPIs.
• Digital Marketing Expertise: Proficiency in Facebook community campaigns, WhatsApp initiatives, and digital marketing implementation.
• Measurement Skills: Knowledge in campaign ROI assessment, event tracking, and documentation.
• Leadership: Proven cross-functional leadership skills with a calm approach to escalation and ownership of project outcomes.
• Educational Qualifications: Relevant degree in marketing, business administration, or a related field is preferred.

Preferred Skills

• Understanding of digital-first marketing approaches and social media engagement strategies.
• Familiarity with CRM tools and analytics platforms for campaign measurement.

Experience

Relevant experience in project management, marketing campaigns, and digital marketing is essential.

Environment

The typical work environment may be remote or in-office; specific details regarding location are not provided.

Salary

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Growth Opportunities

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Benefits

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