Licious is hiring a Brand Designer to join their team in Mumbai. This is a hybrid role suited to a mid-level professional with 3+ years of experience in the D2C space.

About the role
You will own outcomes end to end, working closely with cross-functional partners to ship work that reaches real users. The team values clear thinking, direct communication and a bias toward shipping over polishing in private.

What you'll do

• Take ownership of visual identity across the team's core initiatives.
• Take ownership of typography & layout across the team's core initiatives.
• Take ownership of campaign design across the team's core initiatives.
• Take ownership of brand consistency across the team's core initiatives.
• Take ownership of concept development across the team's core initiatives.

What we're looking for

• 3+ years of relevant experience, ideally within D2C or an adjacent domain.
• Demonstrated strength in visual identity, typography & layout, campaign design.
• Comfort operating with ambiguity and setting your own priorities.
• Clear written and verbal communication with technical and non-technical audiences.

Why join
Licious is scaling quickly and this role carries genuine scope — you will influence how the function is built rather than inherit a finished playbook.