<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Key Responsibilities:</b></span></span></span></p> <ol> <li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Develop PR Strategies: Create comprehensive PR strategies aligned with the organization&#39;s goals and objectives. Identify target audiences and key messages to promote the organization&#39;s brand and image.</span></span></span></li> </ol> <p style="margin-left:48px">&nbsp;</p> <ol start="2"> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Media Relations: Build and maintain strong relationships with media outlets, journalists, and influencers. Proactively pitch stories, news releases, and other media opportunities to secure positive coverage. Respond to media inquiries promptly and professionally.</span></span></span></li> </ol> <p style="margin-bottom:11px">&nbsp;</p> <ol start="3"> <li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Content Creation: Write and edit press releases, articles, speeches, and other communication materials. Develop compelling and engaging content for various channels, including websites, social media platforms, and newsletters.</span></span></span></li> </ol> <p style="margin-left:48px">&nbsp;</p> <ol start="4"> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Stakeholder Engagement: Build and maintain relationships with key stakeholders, including customers, partners, industry influencers, and community leaders. Identify opportunities for collaboration and partnerships to enhance the organization&#39;s reputation.</span></span></span></li> </ol> <p style="margin-bottom:11px">&nbsp;</p> <ol start="5"> <li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Event Management: Plan and execute PR events, including press conferences, and media briefings. </span></span></span></li> </ol> <p style="margin-left:48px">&nbsp;</p> <ol start="6"> <li><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Measurement and Analysis: Monitor and evaluate the effectiveness of PR campaigns and activities. Track media coverage, analyze metrics, and prepare reports to measure the impact of PR efforts. Use insights to refine strategies and improve outcomes.</span></span></span></li> </ol> <p style="margin-left:33px">&nbsp;</p> <ol start="7"> <li style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif">Budget Management: Develop and manage the PR budget effectively. Ensure cost-effective allocation of resources while achieving desired PR outcomes.</span></span></span></li> </ol>