1.  2.  3.  4.  5.  Role Marketing Head (On-Site: Bangalore) Team HIRA: Brand, Creative, Social Proong, Narrative, and Performance Reports to Founder & CEO Responsible for Growth, Brand, Reach, Recall, and Loyalty Status Open SUMMARY We’re looking for a bold, strategic, and insight-obsessed Marketing Head to lead brand, content, and performance marketing for HIRA, India’s rst clean, long-lasting fragrance brand. You’ll own the full funnel — from storytelling to sales — and play a pivotal role in scaling HIRA to ₹100Cr ARR in 12 months. If you're interested, write to hr@meolaa.com and cc ishita@meolaa.com. RESPONSIBILITIES Own the Brand Narrative: Drive top-of-mind recall across direct-to-consumer (D2C) and marketplace channels, ensuring that HIRA’s brand message resonates with the target audience. Lead Performance Marketing: Adopt a creative and data-first approach to optimize customer acquisition cost (CAC), return on ad spend (ROAS), and new user growth. Develop strategies that balance creativity with analytical precision. Execute High-Impact Campaigns: Build and launch campaigns across digital, influencer, and experiential platforms. Tailor each campaign to its medium for maximum impact and reach. Oversee Content and Creative Teams: Lead content, creative, customer relationship management (CRM), and social media eorts, ensuring a consistent and engaging brand presence across all customer touchpoints. Utilize Consumer Insights: 6.  7.  Leverage consumer insights and market trends to inform product positioning, packaging, and communication strategies. Align these elements to meet consumer needs and enhance brand appeal. Manage Stakeholders: Coordinate with agencies, ccreators, and internal teams to focus on delivering tangible outcomes rather than just outputs. Ensure alignment and collaboration across all marketing activities. Collaborate with Key Teams: Work closely with founders, product, and revenue teams to ensure that marketing strategies are eectively driving business growth and achieving organizational goals. WHAT WE’RE LOOKING FOR: Experience: 6–10 years in consumer marketing, ideally within beauty, lifestyle, or D2C sectors. A history of successfully leading marketing eorts in these areas is crucial. Audience Insight: Profound understanding of Gen Z and millennial psychology, as well as their content consumption habits. The ability to connect and engage with these audiences is essential. Track Record: Demonstrated success in simultaneously scaling brand awareness, building community, and enhancing performance marketing. Technical Skills: Proficiency with performance platforms such as Meta and Google, along with expertise in creator marketing and customer relationship management (CRM). Creativity and Initiative: A relentlessly creative mindset combined with a strong bias foraction and experimentation. The ability to innovate and adapt quickly is vital. Cultural Awareness: Keen awareness of cultural trends, platform formats, and a strong sense of aesthetic detail. Understanding how these elements influence marketing strategies is important. Entrepreneurial Spirit: Comfortable with building from scratch (0 → 1) and navigating uncertainty with confidence. A self-starter who thrives in dynamic environments. Cultural Fit: Fast, fearless, feedback-hungry, and embodying a founder-led spirit. A team player who aligns with our core values and mission. We are eager to find someone who not only meets these criteria but also brings passion and enthusiasm to lead HIRA into a new era of growth and success.