Job Description:

Powerhouse91 (Azah, Slovic, Expertomind, and SuprHome) is seeking a head of content who can take ownership of the content marketing team and drive content marketing strategy to drive brand and business goals. This role reports to the VP - Brand Marketing. 

Role & Responsibilities:

• Oversee a team of professionals spanning copywriting, design, videography, production, ensuring the delivery of high-quality content aligned with brand standards.
• Conceptualize and execute impactful celebrity and brand campaigns in multiple regional languages, effectively reaching diverse target audiences and enhancing brand visibility.
• Strategize content planning to optimize click-through rates (CTRs) and return on ad spend (ROAS), resulting in increased audience engagement and conversions.
• Collaborate closely with internal stakeholders, including sales teams, to align content strategies with business objectives and drive customer acquisition and retention.
• Developed an innovative approach for long-format advertisements on platforms like Facebook, yielding a remarkable return on ad spend (ROAS) of 2+ and fostering heightened audience engagement.
• Oversee the brand's positioning across various touchpoints, including product packaging, UX, website landing pages, and advertisements.
• Lead generation od impactful revenue through CRM activities across email, SMS and WhatsApp
• Ensure the product catalogue is managed to best in class standards to deliver on business goals. 
• Manage briefs and work with external agencies and partners. 
• Employ a research-driven approach to gather and implement consumer insights and across content efforts and keep building understanding of competitor landscape