Job description

• Creating and implementing the trade marketing strategy
• Building relationships with key suppliers, identifying new revenue opportunities
• Managing the promotional plan, identifying new promotional opportunities
• Working closely with the marketing team to commercialise brand plans, looking at pack formats, pricing and promotions
• Developing commercial toolboxes, including sell-in materials for the sales teams, and in-store (POS) materials for the retailers
• Coaching and supporting the sales teams to execute effectively with customers
• Managing the trade spend and allocating the Advertising & Promotion (A&P) budget across all channels/customers
• Segmenting the customer base and working closely with P&Ls to optimise channel strategies and maximise ROI

A Good Fit for This Role

• Build effective working relationships with a variety of different stakeholders
• Generate actionable insight from a range of data
• Understand and segment a customer base
• Develop and sell concepts based on data and insight
• Understand and manage budgets and P&Ls
• Manage multiple projects simultaneously
• Support, coach and educate in an effective way
• Develop and implement a plan, and continuously adapt to optimise results