Content & Social Media Executive

Company Overview

Education Japan is an Indo-Japan education platform that assists students in exploring higher education opportunities in Japan. Through counseling, digital media, institutional collaborations, and student engagement initiatives, Education Japan aims to bridge educational experiences between India and Japan. The company is also developing Sakura Quest, a cultural platform designed to connect students, universities, institutions, and organizations.

Job Summary

The Content & Social Media Executive will be responsible for managing day-to-day content operations, audience engagement, and digital growth across various platforms. This role requires an understanding of the fast-paced nature of digital content and social media ecosystems while working closely with the content strategy and media team to execute effective content plans.

Responsibilities

• Social Media & Content Operations

  • Manage daily publishing across Instagram, YouTube, LinkedIn, and other digital platforms.
  • Coordinate content calendars and publishing schedules.
  • Upload and optimize YouTube videos, reels, shorts, and accompanying social media content.
  • Write captions, descriptions, titles, and basic SEO-friendly content metadata.
  • Collaborate with editors and designers to ensure timely execution of content.

• YouTube & Content Growth Support

  • Support initiatives for YouTube growth by understanding effective titles, thumbnails, hooks, audience retention, and content packaging.
  • Monitor content performance and identify engagement and reach patterns.
  • Suggest trending content formats and audience-relevant ideas.
  • Assist in enhancing content presentation and digital engagement.

• Audience Engagement & Community Management

  • Monitor comments, direct messages, and audience interactions across platforms.
  • Support audience engagement and community-building initiatives.
  • Maintain brand tone and communication consistency across digital platforms.

• Content Coordination & Campaign Support

  • Assist in the planning and execution of content shoots, campaigns, and promotional initiatives.
  • Collaborate with internal teams during campaigns and event promotions, including Sakura Quest.
  • Help with newsletters, website updates, and communication workflows as needed.

Qualifications

• Education: Bachelor's degree in Media & Communication, Digital Marketing, or a related field preferred.
• Technical Skills:
  • Strong understanding of Instagram and YouTube ecosystems.
  • Understanding of digital audience behavior and engagement metrics.
  • Good content judgment and aesthetic sense.
  • Awareness of content packaging, including hooks, titles, thumbnails, and pacing.
  • Strong communication and organizational skills.
  • Basic understanding of SEO and content discoverability preferred.
• Tools & Platforms: Familiarity with YouTube Studio, Instagram, Canva, CapCut/Premiere Pro, Google Analytics/Social Media Insights, Notion, and AI tools such as ChatGPT.

Preferred Skills

• Familiarity with modern content workflows and AI tools.
• Experience with education or ed-tech content is a plus.
• Candidates with exposure to creator-led brands or fast-growing digital brands preferred.

Experience

1–3 years of relevant experience preferred. Strong fresh candidates with a solid understanding of digital content and social media ecosystems will also be considered.

Environment

This role is primarily on-site in Noida to facilitate close collaboration with content, media, and events teams.

Salary

Salary information is not provided.

Growth Opportunities

The position offers exposure to content strategy, digital growth, and the opportunity to work closely with leadership and content teams in a dynamic startup environment with high growth potential.

Benefits

• Opportunity for creative ownership and learning.
• Engagement in a fast-growing Indo-Japan education and media platform.