D2C Lead | Scrabble & Jigsaw
Posted on July 9, 2024
Job Description
- Growth (performance) marketing on the D2C channels • Drive overall revenue growth on D2C. • First time customer acquisition • Allocate budgets basedon targetsfor performancemarketing spends • Leadtheteamtodevelopcreatives,audiences andcampaignstoexecuteandachieve targets • Conceptualize and execute campaigns on digital marketing platforms including (but not limited to) Google, Meta, affiliates etc • Repeat customer marketing • Conceptualize and execute campaigns on Google and Metal platforms to get customers to repurchase 2. Creatives planning: demand forecast for creatives and exhaustive creative analysis is an important part of this role. 3. CRO - Handle all activities that will help in increased conversions such as (but not limited to) page speed, product page listing etc. 4. Reporting & analytics - Daily / weekly / monthly reporting to be made and analysis to be done. 5. Attribution – should have strong knowledge on how attribution works. 6. Work with operations team to plan stock