Head of Marketing

Company Overview

Aramya is a rapidly growing fashion and lifestyle brand with a vision to create some of the world's most loved brands and enable people to express themselves. With significant backing from prominent investors, Aramya launched its first brand in 2024, achieving remarkable growth in revenue. The company is operating at a 200 Crore Annual Recurring Revenue (ARR) and is focused on scaling its operations across Direct-to-Consumer (D2C) and retail channels.

Website: www.aramya.in
Our Team: Team Overview

Job Summary

The Head of Marketing will be responsible for leading the marketing efforts to drive revenue growth across all channels. This role involves P&L ownership, overseeing a high-output team across performance marketing, brand management, and operations. The Head of Marketing will play a critical role in scaling the brand's revenue from 200 Crore to 1000 Crore, with a focus on maintaining strong unit economics and capital efficiency.

Responsibilities

• P&L Ownership

  • Own top-line and bottom-line revenue across all channels (D2C, Marketplaces, and Retail).
  • Drive omnichannel growth and achieve scale while ensuring profitable scaling.
  • Own the unit economics for marketing: Build and optimize frameworks for Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Advertising Spend (ROAS), and Contribution Margin.

• Brand Voice

  • Own the brand positioning.
  • Collaborate with the creative team to ensure all communications are world-class and resonate with customers.
  • Enhance positioning across D2C and offline channels, ensuring consistent brand messaging.

• Marketing Operations

  • Develop systems and operating rhythms to increase decision velocity and execution speed across the marketing function.
  • Maintain the marketing ledger, valuing financial discipline alongside creative flair.

Qualifications

• Experience

  • Minimum of 7 years in high-growth D2C or fashion sectors, with previous experience in scaling businesses from 100 Crore to 500 Crore.
  • Proven track record (3+ years) in scaling performance marketing for consumer-first brands.

• Educational Background

  • Tier-1 academic qualifications (IIT / IIM / ISB preferred).

• Key Skills

  • P&L Management
  • Revenue Growth
  • Performance Marketing
  • Brand Management
  • Operations Management
  • Team Leadership
  • Unit Economics
  • Strategic Planning
  • Budget Management
  • Business Development

Preferred Skills

• Knowledge of financial planning and market expansion strategies would be advantageous.
• Familiarity with channel marketing and sales management.

Experience

• At least 7 years of relevant experience in a similar role, particularly in D2C or fast-paced fashion businesses is essential.

Environment

This position is based in Gurugram, India, and will likely involve a mix of strategic leadership in-office and potentially remote tasks, depending on business requirements.

Salary

Estimated salary range is ₹7,000,000 - ₹8,000,000 annually.

Growth Opportunities

This role offers significant career advancement opportunities within the company as Aramya continues to grow and expand its market presence.