Manager – Brand Integrations

Company Overview

Founded in 2018 by IIT Jodhpur alumni and Forbes 30 Under 30 honorees - Lal Chand Bisu (CEO), Vinod Kumar Meena (COO), and Vikas Goyal (CTO) - Kuku has grown to 400M+ installs across its flagship platforms: Kuku TV (microdrama), Kuku FM (audio storytelling), and Guru (microlearning). Kuku TV is India’s #1 microdrama platform, with 5,000+ microdramas across 7+ languages. The company pioneered the microdrama category in India and has built category leadership through innovation, scale, and focused execution. Kuku continues to strengthen its position as an AI-native storytelling platform built from Bharat for global audiences.

Job Summary

We, at Kuku TV, are seeking a growth-minded professional to scale our brand integrations business. This position is crucial for building meaningful, integration-led partnerships across our content ecosystem, contributing significantly to our revenue and content strategy. As Manager – Brand Integrations, you will oversee the lifecycle from brand identification to acquisition, campaign delivery, and performance reporting.

Responsibilities

• Drive Brand Integration Revenue: Build and manage a robust pipeline of prospective partners, identifying monetization opportunities and closing commercially sound deals.
• Develop Integration-Led Solutions: Conceptualize and sell customized brand integration solutions including in-show placements and sponsorships, while crafting persuasive proposals and client-facing presentations.
• Lead End-to-End Integration Execution: Own the delivery of integrated campaigns by aligning with cross-functional stakeholders and ensuring quality standards and timelines are consistently met.
• Use Data to Strengthen Integration Impact: Leverage audience insights and performance metrics to enhance proposals and evaluate campaign effectiveness.

Qualifications

• Education: MBA from a top institution (IIMs, FMS, XLRI) and an undergraduate degree from a prestigious institution (IITs, SRCC, LSR, NIFT, MICA, or equivalent).
• Experience: More than 4 years in OTT/media sales and/or brand solutions, with a proven track record of driving B2B revenue through branded content or media partnerships.
• Skills:
  • Strong commercial acumen with proposal development and negotiation capabilities.
  • Creative and strategic mindset to align brand integration ideas with storytelling.
  • Data-driven approach, comfortable with performance metrics and campaign insights.
  • Ability to manage multiple stakeholders and campaigns with a focus on high ownership and execution.

Preferred Skills

• Growth-oriented and commercially sharp professional.
• Strong negotiation and relationship-building skills.
• Structured thinker with a bias for action.
• Ability to balance storytelling sensitivity with business objectives.
• Thrives in fast-paced, scaling environments.

Experience

• Approximately 4 years of relevant experience in the fields of OTT, media sales, or brand solutions.

Environment

• The role is based in Bengaluru and is likely to be an in-office setting, in line with the company's operational requirements.

Salary

• Salary details are not provided.

Growth Opportunities

• Potential for career advancement within Kuku TV, especially as the brand integration business scales.

Benefits

• Details regarding employee benefits are not specified.