Key Responsibilities: Product Strategy: • Define and own the product roadmap aligned with brand strategy and market trends. • Identify market gaps, evolving travel needs, and consumer preferences to feed product development opportunities • Benchmark against competition across Indian and global markets Product Development • Lead the development and execution of a New Product Development (NPD) calendar. • Translate customer insights into product briefs for the design team. • Work closely with design, sourcing, and manufacturing teams to ensure new products align with the brand’s values and market demand. Go-to-Market & Launches • Craft compelling product narratives in alignment with brand identity • Collaborate on go-to-market strategies including naming, packaging, positioning, and campaign messaging • Oversee the entire product launch process, including planning, execution, and post-launch Analysis and make recommendations for improvements. Cross-functional Collaboration • Work closely with internal teams – Design, Sourcing, Manufacturing, Sales (Offline & Ecommerce). • Ensure alignment across teams on product specs, timelines, and availability • Be the custodian of the product throughout its lifecycle Pricing & Positioning: • Manage category-specific promotions and pricing strategies Brand Management: • Define and evolve the brand’s positioning, voice, and visual identity • Maintain consistency in brand messaging, visual identity, and overall brand experience across all channels. • Develop annual brand plans aligned with business objectives and customer insights • Monitor and measure brand health through qualitative and quantitative tools Marketing & Communication: • Lead brand campaigns—from brief to execution. • Collaborate with internal creative teams and external agencies to develop impactful communication • Ensure consistency of brand tone and messaging across channels (social, website, e-commerce platforms, retail, others).