Senior Marketing Manager – Almost Gods

Company Overview

Almost Gods is a contemporary fashion house based in New Delhi that seamlessly blends Indian craftsmanship, cultural influences, mythology, and modern design to create distinctive apparel and lifestyle products. The brand emphasizes a strong design-led identity and aims to establish itself as a globally recognized fashion label rooted in Indian sensibilities.

Job Summary

The Senior Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to enhance brand positioning, increase awareness, and drive business growth. This role involves leading brand storytelling, managing marketing campaigns, overseeing digital initiatives, and collaborating across teams to ensure alignment with business objectives. The position requires a strategic thinker with a creative mindset and strong leadership skills to elevate the brand’s presence both digitally and offline.

Responsibilities

• Develop and execute integrated marketing strategies to strengthen brand positioning, increase awareness, and support business growth.
• Drive brand storytelling, positioning, and communication across digital and offline touchpoints, ensuring a consistent brand identity.
• Plan and manage marketing campaigns for product launches, collections, collaborations, and seasonal initiatives.
• Oversee digital marketing efforts across social media, paid campaigns, website, and other channels to boost engagement and conversions.
• Lead content planning and creative direction for social media, campaigns, brand communications, and digital platforms.
• Identify and manage influencer collaborations, brand partnerships, and other initiatives to expand brand reach.
• Lead, mentor, and manage the marketing team to ensure effective execution, collaboration, and timely delivery of campaigns.
• Collaborate with cross-functional teams such as design, sales, and e-commerce to align marketing initiatives with overall business priorities.
• Monitor campaign performance, KPIs, and budgets, utilizing insights to optimize campaigns and improve ROI.
• Conduct market research to track fashion, streetwear, consumer, and competitor trends, identifying opportunities for brand growth and differentiation.

Qualifications

• 5–6+ years of experience in marketing, preferably within fashion, lifestyle, streetwear, D2C, or consumer brands.
• Proven experience in team leadership and people management.
• Strong understanding of brand marketing, digital marketing, campaign planning, and content strategy.
• Experience managing end-to-end marketing campaigns across multiple channels.
• Excellent creative thinking, communication, and project management skills.
• Ability to balance creative brand building with a business-oriented marketing approach.
• Educational qualifications: Relevant degree in Marketing, Business, Fashion, or related fields.

Preferred Skills

• Experience working in a fast-paced, on-site environment.
• Ability to manage multiple priorities simultaneously.
• Strong analytical skills for performance tracking and optimization.
• Knowledge of fashion industry trends, streetwear culture, and consumer behavior.
• Proficiency in digital marketing tools and analytics platforms.

Experience

• Minimum of 5 to 6+ years of relevant marketing experience.
• Prior experience in fashion, lifestyle, streetwear, D2C, or consumer brands is highly preferred.
• Demonstrated success in leading marketing teams and executing multi-channel campaigns.

Environment

This role is based in Okhla Phase 2, New Delhi, with a work schedule from Monday to Saturday. The environment is fast-paced, requiring on-site presence and active collaboration with various teams to meet business objectives.

Salary

Salary details are not specified.

GrowthOpportunities

Potential career advancement within the company includes senior leadership roles in marketing, brand management, or strategic planning, aligned with the company's growth trajectory.

Benefits

Benefits details are not specified.