<div>Company Brief:<br /> About OpenPlay Technology Pvt. Ltd.<br /> OpenPlay is a leading multi player skill-based gaming company in the real money gaming space and is part of the<br /> Nazara Group. Founded by Sreeram Reddy Vanga in 2011, the company has achieved a rare dual feat of consistent<br /> growth with robust profitability over the years. With a team of over 100 passionate and creative people, OpenPlay<br /> provides the perfect atmosphere for creativity and development for its people through a culture of empowerment,<br /> openness and collective ownership.<br /> The Indian gaming industry is poised to grow at a phenomenal growth rate of over 25% to be a $5B industry from<br /> $1.5B currently. RMG space is the biggest contributor to the gaming business with a contribution of over 40%.<br /> Our flagship brand of Classic Rummy is based on the traditional 13 card rummy and is redefining gaming experience<br /> for the Indian audience while being fully compliant with the word and spirit of the Indian legal requirements and<br /> responsible gaming. Open play is aiming to be India&rsquo;s largest vernacular social gaming platform on the back of<br /> product innovation and data driven player lifecycle management. The company with over 1million + players was<br /> recently acquired by Nazara Technologies Ltd. in 2021. To know more about us, please log on to<br /> https://www.openplaytech.com/<br /> About Nazara Technologies Pvt. Ltd.<br /> Nazara is a leading diversified gaming &amp; sports media platform with presence in India, Africa and North America. It is<br /> the only listed gaming entity in the country and has a market capitalization of over USD 600M. Nazara has built the<br /> most diverse gaming ecosystem across interactive gaming, eSports, RMG, ad-tech and gamified early learning. It&rsquo;s<br /> subsidiaries include Nodwin Gaming, Sportskeeda, Paperboat Apps Private Limited, Datawrkz, WildWorks among<br /> numerous others.</div> <div>Position: CRM Manager</div> <div>Description: The CRM Manager is a lead role owning customer lifecycle management and reporting into the Head-<br /> Growth. We are looking for someone with experience, energy, and passion to develop &amp; execute the CRM strategy</div> <div>to drive customer engagement and retention. He/she would have to work closely with different internal stakeholders<br /> including product, tech, and acquisition teams.<br /> Key Responsibilities:<br /> &bull; Customer growth- Drive increase in number of active players and their lifetime value by owning the entire<br /> retention and reactivation funnel<br /> &bull; Segmentation - Understanding player behavior &amp; develop customer segmentation based on value, frequency,<br /> recency etc to build customized retention programs<br /> &bull; Personalization- Design and deliver personalized retention marketing and create exceptional user experiences<br /> through customized bonus, loyalty programs, referral marketing etc.<br /> &bull; Engagement: Lead the execution of multi-channel customer engagement initiatives across all channels (email,<br /> push notifications, direct mail, and in-app) and analyze customer feedback received through the support center<br /> &bull; Data Analytics- Leverage data and deep customer insights to identify and execute innovative programs that<br /> continually push CRM initiatives to the next level.</div> <div>&bull; Performance management- Constantly track, review, and improve the KPIs<br /> &bull; Benchmarking &amp; Experiment- Continuously benchmark with market best practices and implement pilot testing<br /> to experiment with campaign content, channel, frequency, and cohorts<br /> &bull; Communication: Lead the design and development of CRM reporting dashboards; establish templates and<br /> processes for regularly sharing CRM progress and results with key stakeholders<br /> &bull; Product Improvement &amp; Automation- Identify areas of improvement in the product and work closely with the<br /> Data Analytics, Product, Technology, and Communications teams to establish a smooth, timely, and error-free<br /> execution of CRM campaigns</div> <div>Location: Hyderabad<br /> Qualification:<br /> &bull; Graduate (any specialization)<br /> &bull; MBA (or equivalent qualification) from a reputed Tier1/2 B School<br /> Experience:<br /> &bull; 5+ years of relevant experience in CRM in a digital environment with a deep understanding of customer lifecycle,<br /> purchase habits, loyalty, personalization, and analytics<br /> &bull; Proven high performance across professional career<br /> &bull; Hands on experience with MoEngage/ Clever Tap or most common CRM Tools to set up automated campaigns<br /> &bull; Expertise in managing digital channels : email, push notifications, SMS, in-app<br /> &bull; Strong analytical abilities - Ability to derive actionable insights from consumer data and campaign information<br /> &bull; Experience working with SQL / Advanced Excel for data analysis<br /> &bull; Prior experience in Gaming industry is a plus<br /> Key capabilities and other requirements:</div> <div>Compensation:<br /> &bull; The final compensation shall be based on candidate&rsquo;s potential, experience &amp; background<br /> Recommended source (Industries/competitor):<br /> &bull; Real Money Gaming ( A23, MPL, WINZO, etc.. )<br /> &bull; D2C or e-commerce industry</div>