Job Description: Social Media Strategist

Location: Sec-54 Orchid Centre INNOV8, Gurugram (On-site)

Department: Marketing

Experience: 2-3 years with strong social media interest

Working Days - 5 days

About Us

At Rasayanam, we’re India’s fastest-growing nutraceutical brand, driven by a mission to bring

transparency, authenticity, and innovation to wellness.

Based in Gurugram, our culture thrives on creativity, collaboration, and continuous learning. If

you’re passionate about social media trends and storytelling, and want to work on real brand

campaigns, this is your opportunity to learn, grow, and make an impact.

Role Overview

We are looking for an enthusiastic Social Media Strategist who can contribute to managing

and growing Rasayanam’s social media presence. The ideal candidate understands what

drives engagement online and works closely with the marketing and design teams to build a

strong, consistent digital presence.

Key Responsibilities

Execution & Scheduling

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Maintain and manage the monthly social media content calendar.

Schedule and publish content using tools such as Meta Business Suite or Buffer.

Coordinate with design, editing, and influencer teams to ensure timely delivery and

brand consistency.

Assist in planning and executing shoots, including props, set design, and coordination

support.

Engagement & Analysis

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Monitor audience engagement, comments, and direct messages across platforms.

Track key performance metrics and prepare concise weekly performance reports.

Provide insights and recommendations to optimize content effectiveness and reach.

Campaign Support

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Assist in planning and executing influencer collaborations, contests, and campaigns.●

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Contribute creative input for new product launches and promotional initiatives.

Represent Rasayanam’s tone and personality across social media and brand content.

Requirements

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Bachelor’s degree (or currently pursuing) in Marketing, Mass Communication, or related

fields.

2-3 years of experience in social media management or digital marketing.

Strong understanding of Instagram, YouTube & Reddit.

Creative mindset with a keen eye for design, copy, and aesthetics.

Confident communication skills.

Basic knowledge of Canva, CapCut, or any editing tool.

Ability to work full-time on-site at Gurugram (Sec-54).

Good to Have

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Prior internship or project experience in social media or digital marketing.

Understanding of influencer marketing, reels trends, or viral formats.

Interest in wellness, fitness, or lifestyle content.

Knowledge of SEO-friendly captions and blog writing.

Familiarity with AI tools for content creation (e.g., ChatGPT, Canva).

What You’ll Learn

You’ll gain hands-on exposure to end-to-end social media strategy and management for a

fast-growing D2C brand, along with real-world experience across shoots, influencer

collaborations, and marketing campaigns. You’ll work closely with Rasayanam content and

marketing leads, receiving practical mentorship while learning the complete creative process of

building a digital brand — from concept and ideation to execution and impact.

Our Core Values at Rasayanam

The lens for every decision, every hire, and how we show up daily:

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Built Around the Customer – Every idea begins with the customer’s needs.

Do the Right Thing — Always – Integrity and transparency guide everything we do.

Act with Urgency, Build for Long Term – We move fast, test, learn, and improve

continuously.

Own It. End to End – We take ownership of tasks and outcomes.

Win Together – Collaboration and respect drive team success.●

Raise the Bar — Even When It’s Uncomfortable – We challenge ourselves to keep

improving.