<div>Who We Are Grip is building a new category of investment options for the new-age Indian investors. Millennials don&rsquo;t communicate, shop, pay, entertain and work like the previous generation - then why should they invest in the same way? Grip started on June 17, 2020 and has seen 35% month-on-month growth to become one of India&rsquo;s fastest-growing destinations for alternative investments. Finance and technology (FinTech) is what we do, but people are at the core of our mission. From client-facing roles to technology, and everywhere in between, you&rsquo;ll work alongside a diverse team who loves to solve problems, thinks creatively, and flies the plane as we continue to build it.</div> <div>Grip&rsquo;s Offerings Include ● Securitized Debt Instruments (SDIs) - LeaseX, InvoiceX, LoanX and BondX Grip is a pioneer in creating a new fixed income asset class called SDIs. Under SDIs, LeaseX, InvoiceX, LoanX and BondX are Grip&rsquo;s flagship products, which are regulated, rated and listed on the exchange. Individual investors can hold these instruments as demat securities, and earn an attractive risk adjusted reward in fixed income asset class. ● Corporate Bonds Corporate Bonds are financial instruments (or securities) through which companies raise debt from investors. The capital raised is used to achieve business objectives such as starting new projects, scaling existing businesses, or working capital needs.</div> <div>&nbsp;</div> <div>In the News ● Money Control ● Hindu Business</div> <div>&nbsp;</div> <div>What We Can Offer You ● Young and fast-growing company with a healthy work-life balance ● Great culture based on the following core values - Ownership ,Transparency ,Courage ,Customer Obsession &amp; Celebration. ● Lean structure and no micromanaging. You get to own your work ● The company has turned three so you get a seat on a rocket ship that&#39;s just taking off! ● High focus on Learning &amp; Development and monetary support for relevant upskilling ● Competitive compensation along with equity ownership for wealth creation</div> <div>&nbsp;</div> <div>What You&rsquo;ll Do As the CRM and Retention Manager at Grip Invest, you will be responsible for developing and implementing strategies across web, mobile, and app platforms to engage and retain our user base. With 5-8 years of experience, you will leverage CRM tools like MoEngage, CleverTap, AppsFlyer, and HubSpot, as well as segmentation techniques based on user behaviour, journeys, events, and cohorts, to drive customer loyalty and maximise lifetime value. Key Responsibilities: Develop and Execute CRM Strategy: ● Create and implement a comprehensive CRM strategy to nurture and strengthen customer relationships. ● Design tailored engagement plans to meet the unique needs of different user segments. ● Leverage multi-channel approach including email, SMS, push notifications, in-app messages. User Segmentation and Personalization: ● Segment users based on behavior, demographics, purchase history, and engagement levels. ● Deliver personalized communications to enhance user experience and satisfaction. Campaign Management: ● Design, implement, and optimize automated campaigns to drive user engagement and retention. ● End-to-end campaign management (planning, setup, testing, execution, reporting, optimization). Data Analysis and Insights: ● Analyze user data to identify trends, patterns, and opportunities for improving retention rates. ● Generate actionable insights to inform and refine retention strategies. ● Prepare and present regular reports on key retention metrics and campaign performance. Cross-functional Collaboration: ● Work closely with product, customer support to align retention efforts with overall business objectives. ● Coordinate to ensure the CRM strategy is integrated into product roadmap and user experience design. Monitoring and Reporting: ● Continuously monitor key retention metrics, such as churn rate, LTV and engagement rates. ● Provide ongoing analysis and recommendations for optimization and improvement.</div> <div>&nbsp;</div> <div>Qualifications / Skills Experience: ● 5-8 years of experience in CRM management across web, app, and mobile platforms. ● Proven track record in executing successful CRM and retention strategies in a B2C environment. ● Experience in the Fintech or D2C sector is highly desirable, especially within a startup environment. Technical Skills: ● Proficiency in using CRM tools and platforms like CleverTap, MoEngage, HubSpot, and AppsFlyer. ● Experience with user segmentation, cohort analysis, and customer journey mapping. ● Strong analytical skills with the ability to interpret data and generate actionable insights. Soft Skills: ● Excellent communication and interpersonal skills, with the ability to collaborate cross-functionally. ● Strong leadership abilities, capable of leading and motivating a team. ● Creative thinking with a proactive approach to identifying and solving problems.</div> <div>&nbsp;</div> <div>Role Mapping: Level:Assistant Vice President (AVP) level. Management:People manager role Reporting:Reports directly to the Chief Marketing Officer (CMO)</div>