<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Position:</b> Assistant Manager/Manager &ndash; Digital Marketing</span></span></span></p> <p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Location:</b> Dwarka, Delhi</span></span></span></p> <p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Roles and Responsibilities:</b></span></span></span></p> <ul> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Design, implement, and manage end-to-end digital marketing campaigns to drive customer acquisition through channels such as PPC, SEO, SEM, display advertising, email marketing, and social media</span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Oversee SEO/ASO initiatives to improve organic visibility and increase website traffic</span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Own the retention, ROAS and CAC across channels to meet revenue targets</span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Analyse campaign performance metrics and KPIs to optimize conversion rates</span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Manage budgets and constantly reduce CPA costs, improving CLTV etc</span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Collaborate with the content and design teams to develop content aligned with marketing objectives</span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Utilize analytics tools to generate insights and make data-driven decisions for campaign optimization and budget allocation</span></span></span></li> <li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Stay updated with industry trends, emerging technologies, and digital marketing innovations to drive continuous improvement in marketing strategy</span></span></span></li> </ul> <p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b>Qualifications:</b></span></span></span></p> <ul> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">3-5 years of experience in customer acquisition, performance marketing, and organic growth </span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Exceptional analytical skills and the ability to derive meaningful insights from data</span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Should be able to present explanations of performance &amp; outcomes of campaign to wider team</span></span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif">Strong planning skills with the ability to adapt and change campaigns where required based on data insights</span></span></span></li> <li style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="background:white"><span style="color:#202124">Revenue focused mindset</span></span></span></span></span></li> </ul>