Growth Manager / Growth Lead – Offline & Hyperlocal

Company Overview

Wingit is an early-stage premium beauty and personal-care platform dedicated to transforming the way premium consumers discover and shop for beauty products. By offering a personalized, Sephora-like shopping experience at the customer’s home through at-home beauty advisors, personalized recommendations, and rich consumer data, Wingit aims to revolutionize the beauty retail landscape. The company fosters an innovative, customer-centric culture focused on creativity, experimentation, and building a premium brand experience.

Job Summary

The Growth Manager / Growth Lead will be responsible for spearheading offline, hyperlocal, and community-led growth initiatives. This role involves building and executing innovative customer acquisition strategies targeted at premium consumer segments, with a focus on on-ground activations, community engagement, and strategic partnerships. The ideal candidate will be a hands-on, creative thinker who thrives in an early-stage environment, taking ownership from ideation through execution, measurement, and iteration to drive sustainable growth.

Responsibilities

• Build and execute offline customer acquisition strategies tailored to premium consumer segments.
• Identify high-potential communities, neighborhoods, locations, and ecosystems for customer engagement.
• Design and implement hyperlocal activations within premium societies, communities, and relevant consumer touchpoints.
• Develop partnerships with premium brands, businesses, communities, and relevant ecosystems to enhance growth initiatives.
• Plan and execute innovative events, experiences, and activations that encourage customers to try Wingit’s services.
• Explore unconventional acquisition channels and continuously experiment with new growth ideas.
• Build and nurture relevant consumer communities to foster loyalty and advocacy.
• Conduct on-ground consumer research to understand customer behavior, needs, and preferences.
• Collaborate with offline agencies, vendors, and partners to ensure seamless execution.
• Define campaign metrics, measure outcomes, and optimize initiatives based on learnings.
• Work closely with the founders and cross-functional teams across categories, operations, and customer experience.
• Take full ownership of initiatives from idea conception to execution, measurement, learning, and iteration.

Qualifications

• Proven experience in growth, offline acquisition, hyperlocal growth, community building, activations, or partnerships.
• Strong consumer understanding, preferably with exposure to premium or aspirational segments.
• Hands-on experience executing on-ground campaigns and activations.
• Exceptional creative thinking and ability to develop unconventional customer acquisition ideas.
• Excellent communication and relationship-building skills.
• Strong analytical skills to measure the impact of campaigns and experiments.
• High ownership mindset with a bias for action.
• Comfortable working in an ambiguous, early-stage environment where processes are still being developed.
• Willingness to go on-ground, speak to consumers, visit communities, and personally address challenges.

Educational Qualifications:

• Relevant degree in Marketing, Business, or related fields preferred.

Preferred Skills

• Experience acquiring premium consumers through offline channels.
• Proven track record with society/community activations.
• Strong partnership development experience.
• Experience in building communities from scratch.
• Background in beauty, personal care, lifestyle, or other premium consumer categories.
• Ability to translate unconventional ideas from concept to execution.
• Strong problem-solving skills based on first principles.
• Genuine interest in beauty, personalization, and enhancing consumer experience.

Experience

• 3+ years of relevant experience in growth, offline marketing, community building, or activations, preferably within premium consumer sectors.

Environment

• Location: Gurugram, on-site work mode.
• The role involves significant on-ground activity, including visiting communities, engaging with consumers, and executing activations.
• Fast-paced, early-stage startup environment with a focus on experimentation and innovation.

Salary

• Not specified.

GrowthOpportunities

• Potential to grow into senior leadership roles within marketing, community engagement, or business development as the company scales.

Benefits

• Not specified.