Retention Marketing Campaigns<br /> Designation : Flexible | Based on past experience & fitment at Gynoveda<br /> Company : Gynoveda.com<br /> Location : Mindspace, Malad West, Mumbai<br /> Reports to : GM - Retention Marketing<br /> Work Description:<br /> ➔ Retention Marketing<br /> ◆ Setup campaigns in marketing automation tools like WebEngage, Netcore, Optimove<br /> ◆ Automate communication sequences using Email, SMS, WhatsApp, push notifications<br /> ➔ Strategy & Execution<br /> ◆ Generate revenue through repeat purchases, cross-sell, upsell to online customers<br /> ◆ Setup rule-based customer journeys for e-commerce customers<br /> ➔ Analytics<br /> ◆ Nurture B2C customer base using monthly cohorts analysis<br /> ◆ Segment & retain customers using RFM analysis<br /> ◆ Intuition & data-driven approach to analyze consumer behavior and drive actions<br /> ◆ Analyze transaction data, curate consumer insights to retarget across channels, products<br /> ◆ Analyze campaign & website transaction data to build consumer journey<br /> Candidature requirements:<br /> ★ 5+ years experience in B2C ecommerce, SaaS, digital & analytics companies<br /> ★ Deep expertise in customer retention, loyalty, app engagement, repeat purchases (mandatory)<br /> ★ Strong analytical mindset with data driven decision making<br /> ★ Highly digital tools savvy to drive performance<br /> Continue reading