Key Responsibilities:

 

1. Brand Campaign Strategy

• Develop and execute strategies for brand campaigns, including product launches, brand

awareness efforts, and sale-driven promotions.

• Identify and onboard influencers who align with our brand values and campaign goals to

achieve targeted reach, engagement, and revenue.

 

2. Content Strategy & Development

• Design and conceptualize content strategies and hooks for influencers to ensure

compelling, on-brand content.

• Provide influencers with creative guidance and concepts for campaign execution.

 

3. Team Leadership

• Lead a team of influencers and affiliates, managing their performance and ensuring

alignment with campaign objectives.

• Collaborate closely with internal teams and agencies to ensure smooth execution of

campaigns.

 

4. Revenue Management & P&L Ownership

• Drive revenue for sale-based campaigns by optimizing landing pages, product

placements, and the overall sales funnel.

• Oversee the execution of sale events from planning through completion, ensuring all

aspects align with business goals.

 

 

 

5. Post-Campaign Analysis & Optimization

• Analyze the performance of influencer-led campaigns, measuring KPIs such as

engagement, reach, and revenue.

• Provide actionable insights and recommendations for improvement in future campaigns. 

 

 

Qualifications:

 

• 4+ years’ experience in leading the influencer marketing for any brand is a must-have
• Prior experience in designing brand campaigns and leading a team is must-have
• Experience in D2C brand and beauty/skincare brands is preferable

Key Responsibilities:

 

1. Brand Campaign Strategy

• Develop and execute strategies for brand campaigns, including product launches, brand

awareness efforts, and sale-driven promotions.

• Identify and onboard influencers who align with our brand values and campaign goals to

achieve targeted reach, engagement, and revenue.

 

2. Content Strategy & Development

• Design and conceptualize content strategies and hooks for influencers to ensure

compelling, on-brand content.

• Provide influencers with creative guidance and concepts for campaign execution.

 

3. Team Leadership

• Lead a team of influencers and affiliates, managing their performance and ensuring

alignment with campaign objectives.

• Collaborate closely with internal teams and agencies to ensure smooth execution of

campaigns.

 

4. Revenue Management & P&L Ownership

• Drive revenue for sale-based campaigns by optimizing landing pages, product

placements, and the overall sales funnel.

• Oversee the execution of sale events from planning through completion, ensuring all

aspects align with business goals.

 

 

 

5. Post-Campaign Analysis & Optimization

• Analyze the performance of influencer-led campaigns, measuring KPIs such as

engagement, reach, and revenue.

• Provide actionable insights and recommendations for improvement in future campaigns. 

 

 

Qualifications:

 

• 4+ years’ experience in leading the influencer marketing for any brand is a must-have
• Prior experience in designing brand campaigns and leading a team is must-have
• Experience in D2C brand and beauty/skincare brands is preferable