1. Category Initiatives: Collaborate with cross-functional teams to ideate and execute on the roadmap for the category including all new launches

2. Campaign Initiatives: Initiate and execute detailed plan for campaigns that strikes the balance between brand building and sales

3. Creative Direction: Collaborate with creative teams and agencies to develop compelling visuals, graphics, and messaging that encapsulate the brand essence. Maintain brand consistency across all touchpoints.

4. Reports: Being on top of weekly lead and lag indicators of the brand that will help recalibrate the marketing decisions

5. Accountability: Own initiatives until the job gets done which is to build the brand and accelerate sales