<p><b>About us, CoverSure</b></p> <p>An AI-first platform being built by consumer centric people to make an impact in people&rsquo;s lives</p> <p>by solving the complex world of insurance. We are not building just another insurance business,</p> <p>but here to redefine the way people experience insurance, consume it and make the best use of</p> <p>it.</p> <p>There is no better place to be if you want to escape the typecast roles and work environment.</p> <p>CoverSure is infused with humility, all things cool from a lifestyle perspective and a purpose to</p> <p>the work-life.</p> <p><b>About the role</b></p> <p>As a Retention Manager at CoverSure, you will be responsible for developing strategies to</p> <p>enhance customer retention and engagement. Leveraging your expertise in creating</p> <p>engagement strategies, you will play a pivotal role in planning the best-in-industry retention</p> <p>strategies and maximizing customer lifetime value</p> <p><b>Key Responsibilities</b></p> <p>&bull; Develop retention strategies to increase customer retention, loyalty and minimize churn</p> <p>rates.</p> <p>&bull; Collaborate with cross-functional teams including product, data, sales to align retention</p> <p>efforts with overall business objectives.</p> <p>&bull; Utilize Webengage platform to design and execute targeted engagement campaigns</p> <p>across various channels such as email, push notifications, and in-app messages.</p> <p>&bull; Analyse customer data and behaviour to identify opportunities for personalized</p> <p>communication and proactive intervention.</p> <p>&bull; Monitor key performance indicators (KPIs) related to retention and engagement and</p> <p>provide regular reports and insights to stakeholders.</p> <p>&bull; Continuously optimize retention tactics based on performance metrics and industry best</p> <p>practices.</p> <p>&bull; Stay informed about industry trends and emerging technologies to enhance the</p> <p>effectiveness of retention efforts<b>Requirements</b></p> <p>Must have&rsquo;s</p> <p>&bull; Hands on experience in executing campaigns via CleverTap/Webengage/MoEngage</p> <p>&bull; 3+ years of retention marketing/ customer lifecycle management experience in B2C app</p> <p>businesses</p> <p>Great to have</p> <p>&bull; Experience in Insurance industry</p> <p>&bull; 2+ years&rsquo; experience in using tools like Appsflyer, MixPanel and GA</p>