Job Description
<p style="margin-bottom:13px; margin-left:48px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><span lang="EN-US" style="font-size:12.0pt"><span style="color:black">The Marketing Operations Manager is a key individual contributor responsible for driving the scalability, efficiency, and performance of BDx’s global marketing operations. This role combines strategic thinking with hands-on execution across analytics, platforms, budget governance, lead management, and process optimization. The ideal candidate is data-driven, detail-oriented, and experienced in marketing systems, reporting, and cross-functional coordination.</span></span></span></span></span></p>
<p align="left" style="margin-left:48px; text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Operations & Analytics</span></span></span></span></span></span></p>
<ul>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Manage all aspects of global and regional marketing operations</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Monitor marketing activities and performance metrics to ensure alignment with business goals</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Monitor and optimize marketing performance through KPI tracking and dashboards</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Analyze data to assess trends, campaign ROI, and sales funnel efficiency</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Deliver accurate, timely, and actionable reports to the marketing and leadership teams</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Maintain data integrity across CRM and marketing automation platforms</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"> </li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Platform & Process Management</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Manage and integrate marketing platforms: HubSpot, Salesforce (SFDC), SharePoint, OneDrive</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Oversee CRM hygiene, automation workflows, and lead routing</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Troubleshoot and resolve platform issues in collaboration with IT/Tech Ops</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Establish and enforce standard operating procedures and marketing best practices</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Lead Management & Funnel Optimization</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Design, track, and optimize the lead lifecycle: from MQL to SQL</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Manage handoff processes between marketing and sales to ensure alignment</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Improve lead scoring, segmentation, and nurturing flows</span></span></span></span></span></span><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Budgeting & Vendor Management</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Monitor and manage the central and regional marketing budgets</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Track cost-effectiveness of campaigns and events</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Liaise with and manage third-party vendors and agency partner</span></span></span></span></span></span><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Events & Content Infrastructure</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Coordinate marketing operations for events, including post-event lead integration</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Manage internal asset libraries and external content management systems</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Ensure all marketing materials are on-brand and up-to-date</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Understanding of strategic brand management</span></span></span></span></span></span></li>
<li align="left" style="text-align:left"><span style="font-size:10.5pt"><span style="vertical-align:baseline"><span style="font-family:"Times New Roman",serif"><span lang="EN-HK" style="font-size:12.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Understanding of digital marketing and analytics</span></span></span></span></span></span></li>
</ul>
