Creative Director | Scrabble & Jigsaw
Posted on January 17, 2023
Job Description
<div>As the Creative Director you will lead the idea, copy, design, tone and direction of campaigns from<br />
concept to execution, inspiring and motivating junior teams working under you. You craft campaigns<br />
that make people say, “Damn, I wish I wrote that.” Your voice can change to match a client’s, and are<br />
equally comfortable creating a totally new one when needed.<br />
What you'll do:<br />
1. IDEATION AND THINKING<br />
● You will be a strong conceptual thinker that knows how to get to the heart of a creative<br />
challenge and build compelling brand stories<br />
● You will be experienced in creating integrated creative concepts across a variety of brands<br />
and across all channels including digital, experiential, social, activations and film<br />
● You think strategically and demonstrate a keen awareness of global, national, micro and<br />
macro trends<br />
2. CAMPAIGN DEVELOPMENT AND EXECUTION<br />
● You will develop creative campaigns that impress clients, deliver on their requirements, are<br />
measurable<br />
● You will develop and deliver pitches, that impress clients, and successfully bring to life the<br />
proposed campaign<br />
● You will Work with clients to amend ideas based on their wishes, knowing how to<br />
communicate what is and isn’t possible in order to achieve the intended results.<br />
● You will be a confident communicator with good presentation and negotiation skills that<br />
ensure your team’s ideas get buy-in from both internal and client audiences<br />
● You can get under the skin of your clients’ brands becoming a trusted partner to them and<br />
drive their creative strategy<br />
3. LEADERSHIP AND ORGANIZATIONAL<br />
● You are comfortable leading a team across multiple projects from conception to completion<br />
in accordance with deadlines<br />
● You are a strong mentor who can use your experience to develop and grow those in your<br />
team<br />
● You will be able to balance being both hands on when required, working as part of a creative<br />
team, while overseeing other projects in a core directional capacity<br />
● You will take responsibility for all creative aspects of our own Agency’s brand, building the<br />
perception of creative strategy<br />
4. Market Impact & Recognition<br />
● Design and execute a strategy that will result in Unigage’s work being recognised, admired<br />
and respected by the industry, clients (existing and prospective), and talent (existing and<br />
prospective)<br />
● Produce work that demonstrates Unigage understanding of market insights, culture, and<br />
creative prowess</div>
<div>What we’re looking for:<br />
● Minimum 10+ years’ experience writing in a fast-paced environment with good<br />
understanding of client’s business/category and demonstrate a best in class creative<br />
approach in offering creative solutions to an assigned client or category<br />
● Proven ability to think beyond the campaign and help develop and drive creative marketing<br />
solutions (platforms) for client brands, with an emphasis on digital media.<br />
● Sees ahead clearly; can anticipate future consequences and trends accurately; has broad<br />
knowledge and perspective; is future oriented; can help create competitive and breakthrough<br />
strategies and plans. Can connect strategies to creative solutions<br />
● Sets and maintains high standards commensurate with the company’s creative expectations<br />
● Ability to think in abstract terms; can make connections between unrelated notions; can<br />
formulate innovative ideas where others cannot; seen as original and value-added in<br />
brainstorming sessions.<br />
● Is dedicated to exceeding client’s creative expectations; acts with the client’s best interest in<br />
mind. Establishes and maintains effective relationships with client and gains their trust and<br />
respect<br />
What Will Make You a Fit<br />
● Leading and mentoring the in-house agency copywriters, improving their tactical thinking and<br />
ideas<br />
● Setting the bar for creativity and ensuring the agency’s creative is as creative and more<br />
effective than what an external agency could produce<br />
● Review all creative and copy within the agency, ensuring it hits and exceeds the expectations<br />
of the brief and Contribute to the overall success and culture of the agency by sharing your<br />
passion, and way with words, thinking and storytelling<br />
● Collaborating with designers, art directors and other writers of varying subject areas within<br />
the business<br />
● Assist the Creative Director and collaborators at all levels to clarify briefs, and challenge<br />
audience insights; giving the creative department every chance to define expectational work<br />
What Will You Bring<br />
● Excellent writing and editing capabilities. Simplify the complex. Make every piece of work<br />
interesting; Significant experience in writing, creative or editorial experience<br />
● Experience leading a team of creative writers. If you haven’t, that’s ok too. If you’re up for the<br />
challenge of leading, we’re up for investing in your development.<br />
● A knowledge of, and curiosity about, business;<br />
● Outstanding attention to detail, including an ability to check content for style and SEO<br />
optimisation;<br />
● Excellent time management skills and ability to balance multiple priorities;<br />
● Strong collaboration and interpersonal skills</div>