Growth Experience Lead | Scrabble
Posted on February 12, 2026
Job Description
<div>About Encompass (ScaleSauce):</div>
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Encompass Design India Limited (ScaleSauce), a publicly listed company, is a House of Brands focused on building high-impact premium D2C brands. Our current brands span across home, lifestyle, and gourmet food categories.</div>
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The current brand portfolio includes:</div>
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Stoa Paris - A premium home and lifestyle brand offering French-inspired bedsheets, comforters, and home décor, focused on modern design, comfort, and quality materials.<br />
Small Batch - A gourmet food brand offering chef-crafted, small-batch sauces and condiments designed to bring premium dining flavours into everyday meals.<br />
Quirkloom - A bold, youth-focused lifestyle brand offering personality-driven home and lifestyle products designed for modern, expressive spaces.</div>
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<div>Role Overview<br />
We are looking for a Growth Experience Lead to improve website conversion, funnel performance, and overall D2C customer experience. This role will focus on optimizing the end-to-end user journey through strong UX thinking, experimentation, and data-led decision making.<br />
The ideal candidate understands customer behavior, funnel design, and how website experience directly impacts revenue and customer acquisition efficiency.</div>
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<div>Key Responsibilities<br />
Website & Conversion Optimization<br />
● Own overall website conversion performance<br />
● Improve revenue per session through UX, funnel, and merchandising improvements<br />
● Identify drop-offs and optimization opportunities across the user journey<br />
Funnel & Landing Experience<br />
● Optimize key funnel stages from product discovery to checkout<br />
● Improve landing page experience across traffic sources<br />
● Build differentiated experiences for new vs repeat users and paid vs organic traffic</div>
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<div>Experimentation & Testing</div>
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● Build and execute structured experimentation roadmap across UX, landing pages, and funnel steps<br />
● Drive test velocity and ensure learnings are translated into scalable improvements</div>
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Site Performance</div>
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● Partner with Tech team to improve site speed and experience stability<br />
● Ensure consistent experience across devices and traffic sources</div>
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Cross-Functional Collaboration</div>
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● Work closely with Performance Marketing to improve traffic monetization<br />
● Partner with Lifecycle teams to improve repeat and retention journeys<br />
● Collaborate with Product and Tech teams on feature and experience improvements</div>
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Experience Architecture & Merchandising</div>
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● Define UX structure across key customer journeys<br />
● Improve merchandising logic across categories, collections, and campaigns</div>
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Experience Required</div>
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● 5+ years in conversion rate optimization, growth, D2C experience roles<br />
● Strong D2C / eCommerce experience preferred<br />
● Proven track record improving website conversion and funnel metrics<br />
● Experience working cross-functionally with marketing, product, and tech teams</div>
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