Social Media Manager

Company Overview

Not specified.

Job Summary

The Social Media Manager will be responsible for owning and executing the end-to-end social media presence of Asaya, a brand focused on skincare, wellness, and beauty. This role involves developing and implementing social media strategies, creating compelling content, engaging with the community, and analyzing performance metrics to build a brand that resonates deeply with its audience. The position offers an opportunity to work closely with the founder and the brand team to shape the brand’s voice and presence across multiple platforms.

Responsibilities

• Strategy & Brand Voice:
  Own and evolve Asaya’s social media strategy across Instagram, YouTube, LinkedIn, and emerging platforms. Define and maintain a consistent, confident, informed, and deeply human brand voice. Identify trends, cultural moments, and platform shifts early, and determine when to act or stay on-brand. Build platform-specific strategies to drive community engagement, reach, and conversions.

• Copy, Content Pillars & Calendar:
  Develop and manage Asaya’s campaigns and content pillars. Build and oversee a monthly content calendar, ensuring content is planned, reviewed, and executed on schedule. Balance planned content with reactive, real-time content while maintaining brand integrity. Manage content formats including Reels, carousels, stories, static posts, and long-form videos. Write all social copy, captions, hooks, CTAs, story scripts, and video briefs. Create clear, specific briefs for the design team to inspire creative output.

• Design & Edit Co-ordination:
  Collaborate closely with in-house designers, videographers, and editors to produce visually sharp, on-brand content. Communicate creative direction through moodboards, references, feedback, and revisions. Maintain consistency across all touchpoints such as feed aesthetics, story templates, highlight covers, and campaign assets.

• Community & Engagement:
  Actively manage comments, DMs, and overall community engagement, emphasizing relationship-building over mere numbers. Identify and engage with brand advocates, creators, and loyal customers. Surface community insights and feedback to the brand and product teams for continuous improvement.

• Analytics & Reporting:
  Track and report key metrics weekly and monthly, including reach, engagement, follower growth, saves, shares, and link clicks. Use data insights to inform strategic decisions, optimize content, and identify opportunities for growth. Benchmark performance against industry standards and competitors.

Qualifications

• 2 to 4 years of experience managing social media for a consumer brand, preferably in D2C, beauty, or lifestyle sectors.
• Strong writing skills with the ability to craft engaging captions and compelling briefs for designers.
• Deep understanding of Instagram, YouTube, LinkedIn, and short-form video platforms.
• Basic editing skills on apps like InShot or similar.
• Ability to think strategically while executing operational tasks efficiently.
• High aesthetic sensibility with a keen eye for visual appeal.
• Educational qualifications: Not specified, but relevant experience and skills are prioritized.
• Excellent communication and collaboration skills.
• Ability to adapt quickly to platform changes and cultural trends.

Preferred Skills

• Genuine interest or background in skincare, wellness, or beauty.
• Experience working with brand campaigns and content pillars.
• Familiarity with social media analytics tools.
• Knowledge of emerging social media platforms and trends.
• Creative mindset with a proactive approach to content ideation.

Experience

• 2 to 4 years of relevant experience in social media management for consumer brands, especially in D2C or beauty/lifestyle industries.

Environment

• The role is based in-office at Whitefield, Bengaluru, India.
• The work environment involves close collaboration with the founder, brand team, and creative partners.
• The position requires active engagement in a dynamic, creative, and fast-paced setting.

Salary

Not specified.

GrowthOpportunities

• Direct mentorship from the founder.
• Ownership of a key brand function with visible impact.
• Opportunities to shape and grow the brand’s social media presence.
• Potential for career advancement within the brand and marketing team.

Benefits

Not specified.