Job Description
<p align="center" style="text-align:center; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><u><span style="font-size:14.0pt"><span style="line-height:107%"><span style="color:black">Job Description:– Marketing</span></span></span></u></b></span></span></span></p>
<p style="margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,sans-serif"><b><span style="color:black">Role Overview</span></b></span></span></span></p>
<h2><span style="font-size:18pt"><span style="font-family:"Times New Roman",serif"><span style="font-weight:bold"><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black"><span style="font-weight:normal">The role requires a self-driven,</span></span></span></span></strong> <strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black"><span style="font-weight:normal">strategic thinker who can independently plan and execute projects. This person will coordinate with design and product teams, and sales team, to validate content and ensure seamless execution of events, launches, and marketing assets respectively. </span></span></span></span></strong></span></span></span></h2>
<h2><span style="font-size:18pt"><span style="font-family:"Times New Roman",serif"><span style="font-weight:bold"><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black"><span style="font-weight:normal">Key Responsibilities</span></span></span></span></strong></span></span></span></h2>
<h3 style="margin-top:3px"><span style="font-size:12pt"><span style="line-height:107%"><span style="font-family:"Calibri Light",sans-serif"><span style="color:#1f3763"><span style="font-weight:normal"><strong><span style="font-size:11.0pt"><span style="line-height:107%"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Digital Marketing Management</span></span></span></span></strong></span></span></span></span></span></h3>
<ul>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Oversee </span></span></span><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">social media management</span></span></span></strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black"> including content planning, creative development, scheduling, and performance tracking.</span></span></span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Manage </span></span></span><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">website content updates</span></span></span></strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">, ensuring accuracy, SEO hygiene, and alignment with product information.</span></span></span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Give structured </span></span></span><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">briefs to digital and creative agencies</span></span></span></strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black"> for campaigns, video content, and digital assets.</span></span></span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Review analytics and propose optimisation strategies for engagement and lead generation.</span></span></span></span></span></span></li>
</ul>
<h3 style="margin-top:3px"><span style="font-size:12pt"><span style="line-height:107%"><span style="font-family:"Calibri Light",sans-serif"><span style="color:#1f3763"><span style="font-weight:normal"><strong><span style="font-size:11.0pt"><span style="line-height:107%"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Channel Marketing</span></span></span></span></strong></span></span></span></span></span></h3>
<ul>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Plan and execute </span></span></span><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">on-ground events, product launches, dealer meets, and trade fairs</span></span></span></strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">.</span></span></span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Coordinate extensively with </span></span></span><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">local sales teams</span></span></span></strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black"> to manage event requirements, logistics, visitor engagement, and lead capture.</span></span></span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Oversee new </span></span></span><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">experience centre launch</span></span></span></strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black"> projects—liaising with vendors, design teams, and ensuring brand consistency across displays.</span></span></span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Track event KPIs, budgets, and post-event outcomes.</span></span></span></span></span></span></li>
</ul>
<h3 style="margin-top:3px"><span style="font-size:12pt"><span style="line-height:107%"><span style="font-family:"Calibri Light",sans-serif"><span style="color:#1f3763"><span style="font-weight:normal"><strong><span style="font-size:11.0pt"><span style="line-height:107%"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Marketing Communications (MarComm)</span></span></span></span></strong></span></span></span></span></span></h3>
<ul>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Lead creation of and review content for </span></span></span><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">website pages, catalogues, brochures, product sheets, newsletters, and presentations</span></span></span></strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">.</span></span></span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Ensure all communication reflects the brand identity and maintains high content quality.</span></span></span></span></span></span></li>
</ul>
<h2><span style="font-size:18pt"><span style="font-family:"Times New Roman",serif"><span style="font-weight:bold"><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black"><span style="font-weight:normal">Key Skills & Competencies</span></span></span></span></strong></span></span></span></h2>
<ul>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Strong understanding of Channel marketing/activations, Event management, New product launch and basics of Social Media management.</span></span></span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Ability to understand technical products like office furniture and translate them into impactful communication.</span></span></span></strong></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Excellent written and verbal communication skills; strong content sense.</span></span></span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Ability to lead a small team and collaborate with multiple stakeholders.</span></span></span></span></span></span></li>
</ul>
<h2><span style="font-size:18pt"><span style="font-family:"Times New Roman",serif"><span style="font-weight:bold"><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black"><span style="font-weight:normal">Experience & Qualification</span></span></span></span></strong></span></span></span></h2>
<ul>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">5+ years of total marketing experience</span></span></span></strong><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">, preferably in Consumer Durables, B2B, furniture, interiors, manufacturing, or related technical industries.</span></span></span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Prior experience supervising team members and working with agencies is required.</span></span></span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">Bachelor’s degree in Marketing, Business, Engineering, or related fields. </span></span></span></span></span></span></li>
<li><span style="font-size:12pt"><span style="tab-stops:list .5in"><span style="font-family:"Times New Roman",serif"><span style="font-size:11.0pt"><span style="font-family:"Calibri",sans-serif"><span style="color:black">MBA in Marketing from Tier-1/Tier-2 Institutes.</span></span></span></span></span></span></li>
</ul>