Senior Brand Manager

Company Overview

Skillmatics is a direct-to-consumer brand that specializes in developing innovative educational products and games designed to build core skills in children through the joy of play. The company aims to establish a truly global brand from India, emphasizing the belief that technology has removed geographical barriers. Key achievements include selling over 15 million units in 40+ countries and raising over $24 million in funding.

Job Summary

The Senior Brand Manager will play a pivotal role in defining and executing the brand strategy for Skillmatics in the Indian market. This position requires a balance of strategic thinking and hands-on execution, focusing on how Skillmatics presents itself through various channels and campaigns. The role is budget-sensitive and requires a combination of strategic judgment and operational agility.

Responsibilities

• Brand Strategy & Positioning:

  • Continuously sharpen Skillmatics' brand positioning based on market analysis, trends, and consumer insights.
  • Develop go-to-market strategies for product launches and brand campaigns with specified channel mix, budget allocation, and success metrics.
  • Define and track brand health metrics (awareness, consideration, brand equity/NPS) and report on progress.

• Campaign Execution & Content:

  • Lead the execution of brand campaigns and digital marketing efforts across social, performance, and offline channels.
  • Manage an always-on content calendar and create written and visual content that aligns with market trends.
  • Optimize digital ad content in collaboration with the performance marketing team.
  • Build and maintain influencer and brand partnership relationships.
  • Cultivate a community of brand advocates to enhance customer retention.

• Team & Cross-Functional Leadership:

  • Manage and mentor a team of content creators and designers, overseeing relationships with external agencies and freelancers.
  • Collaborate closely with sales, product, and marketing teams to incorporate insights into brand strategy.

Qualifications

• 5-7 years of experience in content creation and brand marketing, ideally in direct-to-consumer (D2C), fast-moving consumer goods (FMCG), or consumer products within the India market.
• Proficient in social media content creation, influencer campaigns, digital advertising, with some exposure to offline marketing.
• Experience in managing or mentoring a small team or demonstrating readiness for leadership roles.
• Bachelor's degree in Marketing, Communications, or a related field; an MBA is preferred.
• Exceptional written and verbal communication skills, capable of presenting strategies persuasively to senior stakeholders.
• Demonstrated ability to work independently and proactively in a fast-paced startup environment.

Preferred Skills

• Familiarity with market research tools and techniques.
• Knowledge of data analytics to measure campaign performance.
• Creative thinking and innovative problem-solving abilities.

Experience

• Minimum of 5-7 years in relevant fields, highlighting experience in brand management and marketing operations.

Environment

• Position is based in Mumbai, India, offering a dynamic and fast-paced startup environment.

Salary

• Not specified.

Growth Opportunities

• Opportunity for career advancement within a high-growth startup and to contribute to building a global consumer brand from India.

Benefits

• Not specified.