Design Lead
Job Summary
We are seeking a Design Lead to take full ownership of the visual identity and creative direction for a rapidly growing consumer brand. The ideal candidate will independently drive visual concepts, execute high-impact campaigns, and elevate the overall design standards across multiple channels. This role offers an opportunity to shape the brand’s visual language, work in a fast-paced environment, and collaborate closely with cross-functional teams to deliver compelling creative solutions.
Responsibilities
- Own and evolve the brand’s visual identity across all channels, ensuring consistency and impact.
- Design high-impact creatives for print, outdoor, digital, and performance marketing campaigns.
- Translate briefs into clear, compelling visual concepts that align with brand objectives.
- Collaborate with marketing, copy, and growth teams to deliver work efficiently and effectively.
- Provide feedback and direction to improve overall design quality and maintain high standards.
- Build structure into workflows to enhance design efficiency and productivity.
- Plan and execute shoots end-to-end, including moodboards, styling, on-ground supervision, and post-production.
- Own projects from concept development to final execution, ensuring timely delivery.
Qualifications
- 10–12 years of experience with a strong portfolio showcasing work across print, outdoor, and digital media.
- Proven experience in agency and consumer brand environments, with a preference for startup experience.
- Ability to independently own projects and make strategic design decisions.
- Strong fundamentals in typography, layout, colour theory, and visual storytelling.
- Experience working on integrated offline and digital campaigns.
- Hands-on experience in planning and executing photoshoots.
- Proficiency in Adobe Creative Suite, Figma, and other core design tools.
- Experience using AI tools such as Midjourney, DALL·E, Runway, or similar for ideation, production, and iterations.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced, high-ownership environment.
- Curiosity to explore emerging design tools and workflows.
Preferred Skills
- Experience working in startups or rapidly scaling brands.
- Strong visual storytelling and brand-building capabilities.
- Knowledge of performance marketing and campaign analytics.
- Experience in styling and creative direction for photoshoots.
- Familiarity with motion graphics and video editing is a plus.
Experience
- 10–12 years of professional experience in design, with a diverse portfolio demonstrating expertise across multiple media formats.
- Experience in agency settings and consumer brand environments preferred.
- Startup experience is highly desirable.
Environment
- Location: Bengaluru.
- Work setting: In-office with a fast-paced, dynamic environment.
- The role involves collaborative teamwork, creative ideation, and hands-on execution.
- May involve shoot planning and supervision, requiring flexibility and adaptability.
