Growcustomer retention rate and LTV ● Develop the customer retention and loyalty strategy for Nua ● Leadandexecute the retention marketing plan ● Develop and initiate growth and retention campaign briefs and experiments, with clearly defined metrics ● Rapidly develop and launch qualitative and quantitative A/B and multivariate tests and continuously apply the learnings ● Develop retention marketing strategies, including behavioural targeting, SMS/Email/Social Media retargetin