Brand Manager | Scrabble
Posted on October 7, 2023
Job Description
<div>Job Description:</div>
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<div>As a Brand Manager As a Brand Manager, you will be responsible for shaping and managing the identity and perception of our company's products or services in the market. Your primary objective will be to develop and execute comprehensive branding strategies that drive brand awareness, customer loyalty, and revenue growth. <strong>Key Responsibilities:</strong></div>
<div>• Develop and implement effective branding strategies that align with the company's goals and objectives.</div>
<div>• Knows ATL and BTL.</div>
<div>• Create and maintain brand guidelines to ensure consistent messaging and visual identity across all channels.</div>
<div>• Conduct market research to understand customer preferences, industry trends, and competitor activities.</div>
<div>• Collaborate with cross-functional teams, including marketing, design, and product development, to ensure brand consistency and coherence.</div>
<div>• Manage advertising and promotional campaigns to enhance brand visibility and engagement.</div>
<div>• Monitor and analyze brand performance metrics and adjust strategies accordingly.</div>
<div>• Oversee the creation of marketing collateral, including advertisements, packaging, and digital content. • Build and nurture relationships with external partners, agencies, and influencers to support brand initiatives.</div>
<div>• Provide leadership and guidance to a team of marketing professionals, if applicable.Stay updated on industry best practices and emerging trends to keep the brand competitive and innovative.</div>
<div><strong>Qualifications:</strong></div>
<div>• Bachelor's degree in marketing, business, or a related field (Master's degree preferred).Proven experience in brand management or a related marketing role.Strong analytical and creative thinking skills.</div>
<div>• Excellent communication and interpersonal skills.</div>
<div>• Proficiency in market research and data analysis tools.</div>
<div>• Ability to lead and motivate a team (if applicable). Familiarity with digital marketing and social media platforms.</div>
<div>• A passion for branding and a deep understanding of consumer behavior.Join our team as a Brand Manager and help us build and strengthen our brand presence in the market while driving business success.</div>