Product Manager – Derma Channel

Company Overview

CHOSEN

CHOSEN is India's first dermatologist-built personal care brand and India's first exposome-based skincare brand. It is dedicated to formulating products specifically for Indian skin, engineered around the unique combination of UV intensity, PM2.5 pollution, humidity, and pigmentation biology that influences how Indian skin ages, reacts, and heals. The brand emphasizes scientific validation, ensuring that every product begins with a clinical problem and is supported by published research.

Job Summary

The Product Manager – Derma Channel will oversee the product marketing strategy for the Derma portfolio. This role focuses on product marketing, consumer insights, brand advocacy, and effective communication strategies to drive product adoption. The candidate will collaborate cross-functionally with dermatologists, creatives, and sales teams to translate product benefits into compelling market propositions.

Responsibilities

• Product Marketing & Positioning

  • Own the product marketing strategy for the Derma portfolio throughout its lifecycle.
  • Develop product positioning, value propositions, and key messaging frameworks.
  • Translate product benefits into engaging communication for both consumers and dermatologists.
  • Identify consumer needs and align product narratives with the brand strategy.

• Go-To-Market Strategy

  • Create and implement end-to-end go-to-market (GTM) strategies for new product launches and portfolio growth.
  • Define target audiences, messaging, and launch channels.
  • Coordinate with various teams to ensure seamless execution and track performance against objectives.

• Consumer & Dermatologist Insights

  • Develop a thorough understanding of consumer skincare needs and dermatologist recommendations.
  • Conduct research to identify market opportunities and track emerging trends.
  • Utilize insights to inform product positioning and communication strategies.

• Product Lifecycle Management

  • Lead the marketing strategy throughout the product lifecycle from conceptualization to optimization.
  • Identify new product innovation opportunities and monitor product performance.

• Marketing Communication & Content

  • Create product communication briefs for marketing efforts.
  • Oversee the development of campaign briefs, product messaging, and educational materials for dermatologists.
  • Partner with creative teams to simplify scientific information for consumer communication.

• Dermatologist & KOL Marketing

  • Develop marketing strategies tailored for the dermatologist ecosystem.
  • Engage with dermatologists to gather feedback and strengthen advocacy for the product.

• Market & Competitive Intelligence

  • Monitor competitor activities and market trends to inform product strategy.
  • Conduct competitive reviews to enhance CHOSEN's product offering.

• Performance & Analytics

  • Define key marketing metrics to evaluate product success and make data-driven recommendations.

Qualifications

• Experience: 3–6 years in Product Marketing, Brand Marketing, or Category Marketing, preferably within skincare, beauty, or personal care segments.
• Skills:
  • Strong product positioning and GTM strategy execution.
  • Experience with market research and consumer insights.
  • Excellent communication, presentation, and stakeholder management skills.
• Educational Qualifications: Bachelor’s degree in Marketing, Business, or a related field.

Preferred Skills

• Familiarity with skincare, dermatology, beauty, pharma, or consumer health industries.
• Ability to distill technical information into consumer-friendly communication.

Experience

4–8 years of relevant experience in product marketing, preferably in the skincare or beauty sector.

Environment

This role will be based in Chennai or Bangalore, with a hybrid work environment that may include both in-office and remote work.

Salary

Estimated salary range is not specified.

Growth Opportunities

Potential for career advancement within the product management and marketing teams as the company expands.

Benefits

• Competitive salary and performance bonuses.
• Health insurance and wellness programs.
• Opportunities for professional development and continuous learning.